Google Ads rolls out Asset Studio beta
Google’s long-teased Asset Studio, first announced at Google Marketing Live in May, has now surfaced in…
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Ready to level-up your mobile strategy? New consumer research and trends by Edna Chavira
Are you looking to boost your app’s growth and turn new users into loyal fans? Join…
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ChatGPT is sending less traffic to websites – down 52% in a month
Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh…
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Google traffic to news publishers is steady, but it isn’t traditional Search
Google has remained a stable source of traffic to news publishers over the past year. Although…
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TikTok limits posts to five hashtags
TikTok is capping hashtags at five per post, a shift some users have recently noticed through…
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LinkedIn expands Thought Leader Ads to promote event posts
LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly…
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Facebook upgrades Professional Dashboard with new insights
Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights,…
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Google boosts iOS App campaigns with new formats, AI tools
Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh…
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Google Ads adds ‘Share of Cost’ toggle to PMax reporting
Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving…
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YouTube expands Promote tools, no Google Ads needed
YouTube rolled out a set of creator-friendly updates, including doubling the image limit in Community Posts,…
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LLM SEO Optimization Techniques: (including llms.txt)
How to Make Your Content Visible in the Age of AI Search What Are LLMs and…
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Dagger beaks and strong wings: new fossils rewrite the penguin story and affirm NZ as a cradle of their evolution
Remarkable new fossil discoveries in New Zealand are driving a significant reassessment of our understanding of…
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Google taps large language models to cut invalid ad traffic by 40%
Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and…
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Exploring Creativity Through Quotes
Block quotes and pull quotes are great for breaking up large sections of text and serving…
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Google to enforce EU Political ads rules in ads API and scripts
Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in…
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Zero-party data in action: How top brands turn product discovery into conversions by Edna Chavira
Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue…
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X will put ads inside Grok AI answers
Elon Musk told advertisers Wednesday that X will start inserting ads into responses from its AI…
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Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines
Bing Webmaster Tools got a nice upgrade, adding 24 months of data, a new country and…
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Sitelinks now factor into Google Performance Max ad strength
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now…
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This stone tool is over 1 million years old. How did its maker get to Sulawesi without a boat?
Stone tools dating to at least 1.04 million years ago have been found on the Indonesian…
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The paid search playbook: attract, capture, analyze, and convert more leads with AI by Edna Chavira
Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether…
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WordPress 6.0 – Overflowing with Significant Features and Improvements
WordPress 6.0 is here, as always, right on schedule — May 24th, 2022. The name is…
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AI Max gets new reporting features
Google Ads’ AI Max reporting now allows advertisers to view search terms, headlines, and landing pages…
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WordPress vs. Ghost: The Best Blogging Platforms for Beginners Compared
WordPress needs no introduction to anyone who is even remotely active on the internet. WordPress is…
