Some words affect us more than others. It boils down to how they sound
Effective communication lies at the heart of human connection. It helps us collaborate with each other,…
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Google: Exact match keywords won’t block broad match in AI Max
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO)…
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Google Ads adds VTC bidding for App campaigns
Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that…
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How to Fix Error 404 Not Found on Your WordPress Site
Of all potential errors that can be found on your WordPress website, Error 404 is one…
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Sophie Fell talks why double-checking campaign settings matters
[embedded content][embedded content] On episode 334 of PPC Live The Podcast, I speak to Sophie Fell…
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Doctor: Google’s AI Overview made up career-damaging claims about me
UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by…
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Google Ads quietly unlocks Merchant Center videos for Performance Max
Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly…
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Spotlight: Mile Radunovic and his Fantasy World of Words
This week, we will present to you one of the Honorable Mention Winners from our Showcase…
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Semify acquires Dragon Metrics to strengthen global SEO, AI reporting
Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its…
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Google launches Data Manager API
Google is rolling out a new Data Manager API designed to help advertisers more easily connect…
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Do Built-From-Scratch WordPress Themes Still Make Sense?
WordPress boasts an unrivaled flexibility. There’s an opportunity to customize every component of your website. That…
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Google tests regional member pricing in Shopping Ads
Google released a beta feature that allows merchants to display region-specific loyalty prices in Shopping ads….
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Google Search Console tests “AI-powered configuration” to create dynamic reports
Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search…
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Why the Themes and Plugins You Choose Matter to Your Clients
There’s a school of thought among web developers that clients don’t care about how you build…
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Google AI Mode sends traffic on 69% of transactional queries: New data
The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it…
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Google adds Search Partners segment to PMax reporting
Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look…
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Shopify hit by login outage on major sales day
Shopify is experiencing a major login outage on one of the peak shopping days of the…
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Gemini 3 now used for some queries in AI Mode
Google is now powering some of the responses you see in AI Mode using Gemini 3….
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Google Ads’ Nano Banana Pro AI get rigorously tested
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing…
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Google Ads overview tab now supports custom views
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom…
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Google expands custom segments for restricted Display Campaigns
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments…
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Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs),…
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Impacts of colonisation on dingoes are ‘written in their bones’, new research finds
Dingoes are no ordinary dogs. They trace their roots back to an ancient Asian lineage and…
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Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…
