Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Most of what people are calling “AI SEO” right now is just legacy SEO with new…
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AI sends 1% of website traffic – and most of it is from ChatGPT
AI referral traffic accounts for just over 1% of all website visits across 10 major industries,…
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Why AI availability is the new battleground for brands
GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as…
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How agentic AI threatens to upend OTAs’ dominance in search
No one knows how the agentic AI race will end, but its impact is already clear. …
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Social and UGC: The trust engines powering search everywhere
AI search isn’t killing SEO. It’s forcing it to evolve into a new, multi-platform discipline called…
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Google VP: SEO and AI search optimization have ‘a lot of overlap’
Want your business to show up in Google’s AI-driven results? The same principles that help you…
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Blogging, AI, and the SEO road ahead: Why clarity now decides who survives
For years, I told bloggers the same thing: make your content easy enough for toddlers and…
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Reddit sues Perplexity, SerpApi over scraping Google Search data
Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO…
