Google: Exact match keywords won’t block broad match in AI Max
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO)…
-
-
SEOs Should Not Dismiss Geo for Being Low-Traffic
What even is SEO? Back (5+ years ago), when I was working as a consultant, most…
-
Google Ads adds VTC bidding for App campaigns
Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that…
-
Sophie Fell talks why double-checking campaign settings matters
[embedded content][embedded content] On episode 334 of PPC Live The Podcast, I speak to Sophie Fell…
-
Google Ads quietly unlocks Merchant Center videos for Performance Max
Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly…
-
Prepare your business for 2026 EU tax changes
In today’s world of borderless online shopping, charging the right taxes at the right time for…
-
Google launches Data Manager API
Google is rolling out a new Data Manager API designed to help advertisers more easily connect…
-
Nils Rooijmans speaks on when ignoring Google emails can cost you
[embedded content][embedded content] On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans,…
-
Google tests regional member pricing in Shopping Ads
Google released a beta feature that allows merchants to display region-specific loyalty prices in Shopping ads….
-
New to AI Brand Insights: Scan your brand visibility in Perplexity
Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by…
-
Site Kit by Google insights now available for all Yoast SEO Premium users
its launch in June we have been rolling out our integration with Site Kit by Google….
-
7 Best WordPress Contact Form Plugins (Pros and Cons)
Having transparent communications with your site visitors is key. Only communication on a regular basis will…
-
Google adds Search Partners segment to PMax reporting
Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look…
-
Shopify hit by login outage on major sales day
Shopify is experiencing a major login outage on one of the peak shopping days of the…
-
Google Ads’ Nano Banana Pro AI get rigorously tested
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing…
-
Google Ads overview tab now supports custom views
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom…
-
Google expands custom segments for restricted Display Campaigns
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments…
-
‘Digital colonialism’: how AI companies are following the playbook of empire
In the eyes of big AI companies such as OpenAI, the troves of data on the…
-
Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs),…
-
Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…
-
OVHcloud Launches 3-AZ Berlin Region to Boost EU Cloud Resilience
OVHcloud has expanded its European footprint with the launch of a new three-Availability Zone cloud region…
-
Dale Olorenshaw speaks about a £15,000 landing page error
[embedded content][embedded content] On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw,…
-
Google Ads begin surfacing inside AI Mode as tests expand
More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign…
-
Why B2B checkout is not one size fits all
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with…
