New to AI Brand Insights: Scan your brand visibility in Perplexity
Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by…
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Site Kit by Google insights now available for all Yoast SEO Premium users
its launch in June we have been rolling out our integration with Site Kit by Google….
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7 Best WordPress Contact Form Plugins (Pros and Cons)
Having transparent communications with your site visitors is key. Only communication on a regular basis will…
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Google adds Search Partners segment to PMax reporting
Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look…
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Shopify hit by login outage on major sales day
Shopify is experiencing a major login outage on one of the peak shopping days of the…
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Google Ads’ Nano Banana Pro AI get rigorously tested
Google Ads’ new AI image tool, Nano Banana Pro (NB), brings conversational image generation and editing…
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Google Ads overview tab now supports custom views
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom…
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Google expands custom segments for restricted Display Campaigns
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments…
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‘Digital colonialism’: how AI companies are following the playbook of empire
In the eyes of big AI companies such as OpenAI, the troves of data on the…
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Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs),…
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Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems…
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OVHcloud Launches 3-AZ Berlin Region to Boost EU Cloud Resilience
OVHcloud has expanded its European footprint with the launch of a new three-Availability Zone cloud region…
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Dale Olorenshaw speaks about a £15,000 landing page error
[embedded content][embedded content] On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw,…
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Google Ads begin surfacing inside AI Mode as tests expand
More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign…
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Why B2B checkout is not one size fits all
This post was written in collaboration with Fortis, an embedded payments platform that integrates directly with…
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Australia is about to ban under-16s from social media. Here’s what kids can do right now to prepare
If you’re a young person in Australia, you probably know new social media rules are coming…
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How to tell if Google’s AI Max for search is actually working
With AI Max for Search now widely available in beta, advertisers are debating everything from performance…
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Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a…
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An AI lab says Chinese-backed bots are running cyber espionage attacks. Experts have questions
Over the past weekend, the US AI lab Anthropic published a report about its discovery of…
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Google rolls out total campaign budgets for PMax beyond the U.S.
Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This…
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YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target…
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Google launches AI-powered advisors
Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built…
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Living on $63,000 a year as a teacher: Here’s how I spend my money
Redefining Teacher Income in Virginia: A First-Grade Teacher’s Perspective At 27 years old, Maddie Baker stands…
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How to manage your finances if you were laid off
In recent times, the workforce has faced unprecedented challenges, with layoffs exceeding 1 million job cuts…
