New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their…
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Google’s virtual try-on adds shoes, expands internationally
Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is…
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Understanding digital marketing: explaining the basics
When you’re running an online store, digital marketing is at the center of nearly everything you…
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Instacart brings retail media targeting to TikTok Ads Manager
Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This…
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DOJ and Google wrap up ad tech monopoly hearing
The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly…
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Aashna Makin’s experience of when best practices backfire
[embedded content][embedded content] On episode 326 of PPC Live The Podcast I sat down down with…
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Future-proof your ecommerce data strategy with zero- and first-party data
We all know that customer data is like gold — with one exception: you can’t mine…
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Meta unveils Business AI and new generative tools
Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools…
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OpenStack Flamingo Boosts AI, HPC and Cloud Adoption at Scale
The OpenStack community has announced the release of OpenStack 2025.2, also known as Flamingo, marking the…
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How Does Hosting Work With Shopify?
When I first got into ecommerce, one of the most confusing topics was web hosting. If…
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Google sends 831x more visitors than AI systems: Report
Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots…
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YouTube dominates AI search with 200x citation advantage: Data
YouTube is cited 200x more than any other video platform in AI search results, according to…
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Legrand Backs OCP With New Open Data Center Solutions
Legrand, the France-based multinational known for electrical and digital infrastructure solutions, has announced its latest move…
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Go beyond CTR with 6 AI-powered SEO discoverability metrics
32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even…
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Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest is rolling out Top of Search ads, a new ad format that places brands directly…
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Gcore Radar Report: DDoS Attack Volumes Surge 41% in Early 2025
DDoS attacks are rising at an alarming pace in both scale and sophistication, according to Gcore’s…
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A guide to ecommerce shipping
Creating the right ecommerce shipping strategy for your online store is essential to winning loyal customers,…
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Meta to launch no-ads subscriptions in the UK
Meta is rolling out a paid option for Facebook and Instagram users in the UK to…
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Google Ads tweaks default conversion goal behavior
Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov….
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$14 billion deal keeps TikTok alive in U.S.
President Donald Trump signed an executive order approving a proposed $14 billion deal to keep TikTok…
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How exactly would a Triple Zero custodian help prevent a repeat of the fatal Optus outage?
In the wake of last week’s Optus network outage that left multiple people dead after they…
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Google pushes Demand Gen deeper into performance marketing
Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving…
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Google launches seasonal bid adjustments for app campaigns
Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart…
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Google August 2025 spam update done rolling out
Google’s August 2025 spam update rollout is now complete. The spam update started on August 26, 2025, just…
