Why phrase match is losing ground to broad match in Google Ads
Advertisers have long debated the merits of broad match versus phrase match in Google Ads. But…
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Does AI actually boost productivity? The evidence is murky
There’s been much talk recently – especially among politicians – about productivity. And for good reason:…
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How I Accidentally Built A $450K/Year Banana Pudding Business
Life often unfolds in unexpected ways, shaping who we are through a series of seemingly minor…
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Google Search Console adds Discussion forums search appearance filter
Google Search Console added a new filter to the performance reports named “Discussion forums.” You can…
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Shifts in data privacy are forcing a return to marketing fundamentals
User-level data is drying up, and with it, the way we plan, target, and measure in…
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Google Ads investigating reports of issues
Google Ads is currently having issues with advertisers being able to fully access and control their…
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Print on Demand Design Trends 2025: What’s Actually Working
I’ve been in the print-on-demand space for a while now, and every year feels like a…
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eCommerce Trends to Follow in 2023
The eCommerce sector is evolving quickly and no business wants to miss this attractive but very…
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SEO pioneer and content expert Jill Whalen passes away
We have just learned the shocking news that Jill Whalen, an SEO expert, educator and pioneer,…
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Technology to enforce teen social media ban is ‘effective’, trial says. But this is at odds with other evidence
Technologies to enforce the Australian government’s social media ban for under 16s are “private, robust and…
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I Started A Popsicle Brand In College – This Year It Will Bring In $60 Million
Daniel Gats and the Journey of Good Pop: A Refreshing Take on the Popsicle Industry In…
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WordPress 20th Anniversary: Join The Celebration!
You have probably heard of WordPress before, even if you are unfamiliar with website development. It…
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How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing. But here’s what…
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Speculation about the cause of Air India crash is rife. An aviation expert explains why it’s a problem
It has only been a few hours since Air India flight AI171 crashed in Ahmedabad, killing…
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Google Lens, Discover, and Voice Search serving issues
Google has confirmed a content serving issue with Google Discover, Google Lens and voice search for…
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Were the first kings of Poland actually from Scotland? New DNA evidence unsettles a nation’s founding myth
For two centuries, scholars have sparred over the roots of the Piasts, Poland’s first documented royal…
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Google looking to downsize search and ad units
Google offered a buyout program to its search, ad engineering units and marketing, research and communications…
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Bug with Google Search Console Discover performance report
Google Search Console seems to have a bug with its Google Discover performance report. Since June…
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E-bikes and e-scooters are popular – but dangerous. A transport expert explains how to make them safer
Last weekend a pedestrian in Perth tragically died after being struck by an e-scooter. This followed…
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Unprecedented heat in the North Atlantic Ocean kickstarted Europe’s hellish 2023 summer. Now we know what caused it
In June 2023, a record-breaking marine heatwave swept across the North Atlantic Ocean, smashing previous temperature…
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Elon Musk promises more risky launches after sixth Starship failure
What goes up must come down, and earlier this week yet another of SpaceX’s Starships, the…
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13 Consumer trends that are reshaping ecommerce in 2025
Ecommerce is an industry that’s always on the cusp of a new trend. Whether it’s a…
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X-rays have revealed a mysterious cosmic object never before seen in our galaxy
In a new study published today in Nature, we report the discovery of a new long-period…
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Shopify Horizon Themes Guide (2025 Edition)
I’ve been working in ecommerce for over a decade—helping brands choose the right platforms, launch faster,…
