Top 10 PPC expert columns of 2025 on Search Engine Land
PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real…

PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real…

The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and…

Stocking your online store with high-quality, desirable products is only part of building a successful and…

Google said today that it is suing SerpApi, accusing the company of bypassing security protections to…

Googlebot once again generated more traffic than any other crawler in 2025, according to a new…

UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by…

Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its…

If you’ve ever been on the sidelines at an under-12’s team sport, you will know that…

AI referral traffic accounts for just over 1% of all website visits across 10 major industries,…

Every few years, the Linux world finds something to fight about. Sometimes it is about package…

Kyndryl (NYSE: KD) will acquire Solvinity Group, a Dutch cloud services company specializing in secure managed…

Keeping your apps and software up-to-date is one of the easiest ways to avoid a myriad…

Earlier this month, we introduced you to SE Ranking, who has become our new SEO partner. In the…

Want your business to show up in Google’s AI-driven results? The same principles that help you…

AI may be reshaping search, but ads aren’t going away, according to Google VP of Product,…

SerpAPI said it will “vigorously defend” itself after being sued by Reddit for allegedly scraping and…

When open source is spoken about, it is done so just as a licensing model for…

Nearly 90% of businesses are worried about losing organic visibility as AI transforms how people find…

Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO…

Let’s be honest – every website owner wants to jump to the first position in Google…

Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots…

YouTube is cited 200x more than any other video platform in AI search results, according to…

Cloudflare today announced a new feature that allows you signal via robots.txt whether your content can…

Reddit and Google are discussing a new partnership that would weave Reddit content more directly into…