Search behavior is moving beyond the Big 2 by Digital Marketing Depot

Search behavior has changed—and so has your audience

A new white paper explores how users are expanding their search behavior beyond the dominant engines, turning to alternative platforms that offer more privacy, personalization, and relevance. From privacy-first search engines to custom browsers, keyboard apps, and mobile launchers, today’s discovery journey is starting in more places than many marketers realize.

The report breaks down:

  • Why traditional search strategies are struggling to keep up
  • Which alternative platforms are seeing increased adoption
  • How marketers can connect with high-intent users across a fragmented search landscape

If your strategy still centers on a few well-known engines, this guide offers a clear view of where—and how—search is happening now. Get your copy here.

Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

About the Author

Digital Marketing Depot

<a href=”http://digitalmarketingdepot.com”>Digital Marketing Depot</a> is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, and webinars on a wide range of digital marketing topics- from advertising, analytics, data and content management, to email marketing, SEO and PPC campaign management, and much more. Visit us at <a href=”http://digitalmarketingdepot.com”>http://digitalmarketingdepot.com</a>.


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