Local SEO: why your site should have a store locator

In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local SEO, which is focused on increasing your visibility on a local level. Today I want to discuss another factor that can help you with local […]

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ESP32 Turned Open Source COVID-19 Contact Tracer

Over the past few months we’ve heard a lot about contact tracers which are designed to inform users if they’ve potentially come into close proximity with someone who has the virus. Generally these systems have been based on smartphone applications, but there are also hardware solutions that can operate independently …read more

Should you optimize your content for questions?

Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why […]

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Smoking Meat with a Commodore 64

When [Deadline] couldn’t find a replacement control module for his Masterbuilt electric smoker, he could have just tossed the thing in the trash. Instead, he decided to come up with his own system to take over for the smoker’s original brain. Basing it around the nearly 40 year old Commodore …read more

Beyond exact keyword matching: optimize your text naturally

Our green bullets are addictive. We get that. While they help people optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help get that text as SEO-friendly as possible. In this blog post, I’ll tell you […]

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