In this talk from MicroConf Remote 5.0, Gia Laudi of Forget the Funnel walks through using customer surveys and Jobs to Be Done interviews to discover how your product helps your best customers, so that you can find more of those ideal customers.
Attend the next MicroConf Remote: Early Stage Sales on March 21 + 22, 2023 | 11:00 AM – 12:30 PM ET: https://microconf.com/remote
Links from the Video:
Gia Laudi | Twitter: https://twitter.com/ggiiaa
Forget the Funnel: https://forgetthefunnel.com/
Get the slide deck: https://microconf.squarespace.com/s/More-Customers-Without-More-Marketing-with-Georgiana-Laudi.pdf
Watch more videos like this ?
How to Use Jobs to Be Done to Perfect Your Positioning: https://youtu.be/MyGYfxpe2FQ
Baking Marketing into Your Product Roadmap: https://youtu.be/J3nmnDRf8vo
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