Microsoft launches asset-level ad reviews

ByEditor

Microsoft Advertising is now rolling out asset-level editorial review. This will allow you to view policy approvals for each ad component, rather than the entire ad, reducing delays caused by a single non-compliant element.

What’s new. Advertisers can now see headlines, descriptions, and images reviewed separately inside the Microsoft Advertising interface. If one asset violates policy, only that component is blocked, while compliant assets continue to serve.

Asset Level Review

How it works. Microsoft Advertising:

  • Flags disapproved assets directly in the dashboard.
  • Displays warning banners when components are blocked.
  • Shows clear asset-level status alongside campaign details.

Why we care. This change reduces campaign disruption and speeds up approvals. You can pinpoint and fix the exact asset causing an issue instead of rebuilding or resubmitting entire ads, helping campaigns go live faster.

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About the Author

Anu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.

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