By considering sustainability from the design stage, we are best-placed to minimize the environmental impact of our products. A greener design might involve using less energy-intensive colors. Blue colors use more energy than red or green do, and on Organic Light-Emitting Diode (OLED) screens, a dark color scheme can save energy because black pixels are “off”.
Websites can be designed to minimize the use of video and large images, especially by avoiding autoplaying videos or by using SVGs instead of photos where possible.
The user journey also plays an important part: How much time are users spending clicking around on your site, loading more resources than they need because they can’t find what they’re looking for?