Living as a black woman in South Africa presents an extraordinary narrative of empowerment, resilience, and liberation. For many, the experience contrasts sharply with the societal pressures and limitations often felt in America. Ashley Cleveland, a 41-year-old entrepreneur, epitomizes this new journey. As a mother raising two young black daughters, her story provides valuable insights into the impact of geography and culture on identity, motherhood, and entrepreneurship. It’s a story that not only captivates but also inspires others who are contemplating similar journeys.
From the United States to the Heart of Africa
Ashley’s journey began in two distinct states – Massachusetts and Florida – where she navigated the challenges of a working-class family. Her mother, a dedicated professional juggling multiple jobs, instilled in Ashley a robust work ethic and an awareness of financial scarcity. This upbringing shaped her perception of money as something to be earned through hard work, a mindset she carried into adulthood when she graduated from Florida State University in 2006.
However, life took an unexpected turn when Ashley ventured into the world of real estate flipping, a decision that eventually led her deep into debt, accumulating between $300,000 to $400,000. In 2009, she began her bankruptcy filing, culminating in a discharge roughly six years later. This tumultuous period marked a pivotal moment in her life, illustrating the fragility of financial stability and the mental toll it can impose.
Yet, Ashley was determined not to let her circumstances define her. Following the birth of her daughter in 2017, she discovered her company didn’t offer maternity leave. This realization prompted her to reconsider her future in the United States, especially against the backdrop of political unrest and rising racial tensions. After experiencing her third layoff in five years, she found herself grappling with anxiety and depression, leading to an opportunity presented by a long-term disability policy she had invested in. This financial cushion eventually empowered her to make a daring leap across continents.
Ashley took a leap of faith and moved to Tanzania with her family five years ago. This transition brought profound improvements to her mental and physical well-being. She soon set her sights on South Africa, officially relocating there in 2023. As she embraced her identity as a full-time entrepreneur, she launched the Africa Investors Academy, a community designed to help individuals navigate the complexities of business on the continent. Ashley’s ambition is to scale her business significantly, aiming for a million-dollar revenue within a year. Her ambitions reflect a burgeoning entrepreneurial spirit that thrives in the vibrant economic landscape of Africa.
A New Home in Cape Town
In Cape Town, Ashley now resides in a spacious three-bedroom apartment, which she skillfully designed to meet the needs of her family while also serving her business endeavors. Each room in their flat reflects her commitment to creating a nurturing environment for her daughters. The living space functions as a multipurpose area for learning and family bonding, seamlessly integrating work and home life. This model exemplifies a modern approach to motherhood, especially in a world where many mothers struggle to balance demands from various fronts.
Navigating daily life in South Africa brings its unique challenges. For instance, Ashley spends approximately 31,000 rand per month on rent and around 2,000 rand weekly for groceries, which includes meals for their house manager. This financial logistics highlights the economic shift she has experienced from her previous life in America. Moreover, safety is often a concern for expatriates moving to new countries, especially one with varied reports on crime rates like Cape Town. Ashley, however, has found her niche in the city, often walking through her neighborhood and feeling secure when being vigilant about her surroundings.
The Transformation of Motherhood
For Ashley, moving to Africa has revolutionized her experience of motherhood. She describes how, while residing in the US, her role as a mother was confined by time constraints and societal expectations. The rigors of balancing a career with parenting had left many of her friends burnt out. In contrast, living in South Africa, Ashley now enjoys the luxury of full-time help, which allows her greater availability to nurture her daughters without sacrificing her entrepreneurial pursuits. This newfound balance has fostered a healthier family dynamic, where love and support flourish amid the beauty of their surroundings.
Ashley’s relationship with her daughters has deepened significantly, allowing for a quality of presence that many parents yearn for but struggle to achieve in high-stress environments. The emotional and psychological benefits of her relocation extend beyond personal well-being; they reflect a broader commentary on the importance of community support networks, especially for parents navigating the challenges of raising children in a world filled with societal pressure.
The Joy of a New Life
Ashley emphasizes that the transformation she has experienced transcends monetary success. Her substantial improvement in mental health illustrates the profound impact that environment has on personal happiness and well-being. The picturesque landscapes of South Africa, with oceans and mountains, serve as daily reminders of the life’s joys, creating a sense of peace that had eluded her in the US. Her journey speaks volumes about the vulnerability, grit, and focusing on mental health as essential components of the expatriate experience.
Ashley’s passion for her life in South Africa extends beyond mere residence; she is committed to establishing permanent roots, intending to file for permanent residency. Her story unfolds as an invitation for others to reconsider their definitions of home, success, and fulfillment. As she navigates this new chapter, Ashley embodies a beacon of hope and possibility for those who dream of stepping away from their challenges to embrace a broader world filled with opportunities.
