I started a popsicle brand in college — this year it will bring in $60 million

The Sweet Success of Good Pop: A Journey from Mexico City to the US Popsicle Market

In the dynamic landscape of the United States’ food and beverage sector, few segments have seen as remarkable a transformation as the popsicle market. Valued at an impressive $1.3 billion last year, this niche has become a haven for creativity, health-conscious innovation, and entrepreneurial ambition. At the forefront of this wave of deliciousness is Daniel Gats, a visionary who channeled his formative experiences into the creation of Good Pop, a brand that challenges conventional norms with its emphasis on quality and health.

Inspired by Tradition: The Roots of Good Pop

Daniel’s journey began in an unexpected location: the vibrant streets of Mexico City, where he enjoyed traditional “pletas,” a variety of ice pops that tantalized his palate. These experiences ignited a passion within him that would soon manifest into an entrepreneurial venture during his senior year at the University of Texas at Austin. Daniel was not merely seeking to replicate a treat from his childhood but was driven by a mission to create something distinctly better: popsicles made with real fruit and lower sugar content, devoid of artificial sweeteners, flavors, or dyes.

“I knew nothing about CPG (consumer packaged goods), about route to market, about supply chain,” Daniel recalls. This admission represents a common narrative among many successful entrepreneurs—often, it is passion and perseverance that pave the way to triumph, not credentialed expertise or industry familiarity. Despite his initial naivety, Daniel plunged headfirst into the ice-pop business, tirelessly learning through experience as he made deliveries throughout Texas.

A Reflective Journey: From Push Cart to Nationwide Presence

The resemblance to his great-grandfather’s entrepreneurial beginnings is striking. In 1918, his great-grandfather pushed a cart around, selling ice, embodying the spirit of resilience and innovation. “The full circle moment for me was that I started Good Pop in the exact same way,” Daniel shares, providing a poignant connection to his heritage and a testament to the importance of filmmaking in one’s journey. This narrative is not just about selling a product; it illustrates the beauty of legacy and continuity, breathing life into his great-grandfather’s aspirations.

From its humble origins, Good Pop has evolved into a nationwide phenomenon. Today, the brand boasts over 10,000 stores across the United States, reflecting a robust demand for healthier and more conscientious frozen treats. And not only has Good Pop maintained its commitment to quality, but it has also expanded its offerings beyond fruit pops, introducing indulgent yet guilt-free ice cream bars and sandwiches, catering to a diverse range of taste preferences.

The Health Factor: Rethinking Frozen Treats

As consumers increasingly prioritize health, the popsicle market has seen a seismic shift towards cleaner ingredients and transparency. Good Pop stands out by focusing on natural flavors and minimal processing, promising a product that not only satisfies sweet cravings but also aligns with the health-conscious consumer’s ethos. This trend resonates with a growing demographic that demands more from their indulgences, opening the door for brands like Good Pop to thrive.

“We want people to enjoy their treats without compromising their health,” Daniel asserts, echoing the sentiments held by many contemporary brands in today’s market. In an age where nutritional awareness is at an all-time high, companies that prioritize wholesome ingredients have become industry leaders. By embracing this philosophy, Good Pop is uniquely positioned to capitalize on the evolving consumer landscape while promoting a more balanced lifestyle.

Paving the Way: Anticipating Future Growth

The rapid ascent of Good Pop is underscored by ambitious projections, with expectations to achieve $60 million in gross sales by 2025. Such forecasts not only hint at the brand’s popularity but also highlight the potential for continued market expansion. Beyond simply selling frozen treats, Good Pop is redefining the narrative around dessert by showcasing the possibilities within healthy indulgence.

• Innovation in Flavors: Good Pop experiments with unique flavor combinations that intrigue consumers, such as hibiscus and jalapeño or mango chili, pushing the boundaries of traditional frozen treats.
• Community Engagement: Daniel emphasizes local partnerships, collaborating with Texas-based farmers to source ingredients, which not only enhances the product’s flavor but also bolsters local economies.
• Sustainability Practices: In response to growing concerns about environmental impacts, Good Pop is committed to sustainable sourcing and minimizing its carbon footprint, appealing to eco-conscious consumers.

These initiatives highlight a forward-thinking approach that dovetails with broader consumer trends across the food industry, resonating with a populace looking for brands that reflect their values.

A Legacy in the Making

As Daniel reflects on the journey of Good Pop, he recognizes that his brand is not solely about ice pops; it is about crafting a narrative that resonates with generations. “I am so fortunate to grow up in a family of entrepreneurs, but at the same time, I knew that I needed to make my own mark on this world and do it on my own,” he shares. In embracing his roots while forging his path, Daniel not only honors his family history but also creates a foundation for future innovations.

Ultimately, Good Pop is more than just an ice pop company; it serves as a symbol of how personal experiences can inspire an entire industry shift, encouraging a move towards healthier, flavorful options that delight and nourish. As Daniel Gats continues to innovate and expand his brand, consumers can look forward to more delectable—and wholesome—ice pops that promise to sweeten their days.