I live year-round on Martha’s Vineyard on $85,000 — here’s how I spend my money

Thriving on Martha’s Vineyard: A Young Entrepreneur’s Journey

Martha’s Vineyard, a picturesque island off the coast of Massachusetts, is known for its stunning landscapes, charming towns, and affluent seasonal visitors. Yet, amidst its beauty and serenity, a new generation of entrepreneurs is emerging. Tyler Packish, a 23-year-old social media manager and consultant, exemplifies this entrepreneurial spirit. Having begun his venture while still in college, Tyler has found a way to thrive in an environment that is as challenging as it is rewarding.

“I started my side hustle during my sophomore year in college back in 2022,” Tyler explains, detailing the beginnings of his professional journey. “My goal was simple: to provide social media management and consulting services to businesses on the island.” The increasing need for a robust online presence has made digital marketing an essential focus for businesses, especially in unique markets like Martha’s Vineyard. With its exclusive clientele, many businesses require tailored strategies to engage customers and create a lasting impact.

As an island community, Martha’s Vineyard presents a unique set of challenges and opportunities for entrepreneurs. The cost of living is notably high, impacted by factors such as ferry transportation fees and limited access to goods and services. Cost of Living: High Stakes for Islanders

Living on Martha’s Vineyard demands financial discipline, which Tyler has embraced wholeheartedly. “Everything here is more expensive,” he remarks. “Just going to the grocery store, or buying clothing—literally anything—comes with a higher price tag. You have to account for the costs associated with getting supplies to the island.” For young entrepreneurs, this financial reality means keeping expenses low and managing budgets carefully.

Tyler has adopted a minimalistic lifestyle, which he attributes to managing his financial resources effectively. “I keep my expenses very low. There isn’t really anything that I need,” he explains. By focusing on essential expenditures and making wise financial choices, he has already amassed considerable savings. Last year alone, he contributed $7,000 to his Roth IRA and saved over $10,000 in his 401(k). These moves show not only his commitment to financial security but also his understanding of long-term investment principles at a young age.

For young adults like Tyler, exploring side hustles is becoming increasingly more common as they navigate the complexities of modern life. Freelancing, online businesses, and consultative roles allow for more flexibility and income potential than traditional jobs, particularly in high-cost areas. Tyler’s story serves as an inspiration for those looking to balance their passions with practical financial planning.

The Digital Landscape: Navigating Social Media Management

Operating in the digital space has its advantages, particularly for someone like Tyler, who has a passion for social media and marketing. His expertise enables local businesses to amplify their roles on various platforms, which is crucial for customer engagement. In a world where digital presence is synonymous with business success, Tyler recognizes the importance of creating compelling narratives for brands.

“I help businesses craft their message and communicate effectively with their audience,”

he shares. Understanding the local culture and market dynamics gives him an edge as he tailors strategies that resonate with both residents and tourists alike. One of the challenges is standing out amidst the multitude of online voices. Tyler utilizes analytics to track engagement and optimize content, a critical factor in successful social media management.

He emphasizes the need for businesses to embrace their unique stories. “The more authentic and relatable a brand can be, the more likely it is to capture attention—and ultimately, loyalty,” Tyler states, highlighting the emotional connection consumers seek with brands today.

To enhance his skills, Tyler engages in continuous learning, staying updated with the latest trends in social media. Whether through online courses, webinars, or industry literature, he is committed to refining his craft, ensuring he stays ahead of the curve in a rapidly evolving field.

The Digital Shopping Shift

The challenge of access is not limited to local businesses. For residents like Tyler, the limitations on product availability often necessitate online shopping. “I definitely do a lot of online shopping,” he admits, pointing out the common hurdles in sourcing everyday needs on the island. There are often times when what you think you need simply isn’t available locally, compelling many residents to turn to e-commerce platforms.

This shift underscores a broader trend seen across communities facing geographical constraints. With consumer habits evolving, businesses must also adapt to new realities. Stores that once thrived with foot traffic must now work to attract online customers, which can be especially challenging given Martha’s Vineyard’s unique market. Local shops are increasingly integrating e-commerce solutions to meet their customers’ needs while reaching a wider audience beyond the island.

As Tyler navigates through the complexities of island life while balancing his entrepreneurial aspirations, he also symbolizes the resilience and adaptability of a new generation of young professionals. With every post he crafts and every business he helps build an online presence, Tyler is not only contributing to the local economy but also shaping the narrative of what it means to be a successful entrepreneur on Martha’s Vineyard.

In a world where the landscape of work and entrepreneurship continues to shift, stories like Tyler’s remind us of the power of resourcefulness and creativity. His journey is a beacon for aspiring entrepreneurs, illuminating the path toward financial independence and innovative thinking in the face of both challenges and opportunities.