How I Bring In Over $1 Million/Year Working Just 2 Hours a Day

In a world bustling with innovation and opportunities, entrepreneurship stands out as a beacon for those eager to carve their own paths. Among these trailblazers is Dwan Matthews, a 32-year-old entrepreneur whose journey through the realms of hospitality and food service embodies resilience, creativity, and a keen understanding of market dynamics. His story is not just about food trucks and profits; it’s about discovering a love for something that can transform a life, propelling someone from uncertainty to significant success.

Matthews discovered his passion for entrepreneurship, specifically in the hospitality sector, at a time in his life when many would have thrown in the towel. It was a period marked by chaotic decisions and challenges, including encounters with the law and struggles with finding a stable career path. Rather than succumbing to despair, Matthews chose to harness his experiences and channel them into creating his business, aptly named Goodies. Today, this humble food truck, operating out of a 16 ft vehicle, generates over $1 million in sales annually, demonstrating the power of perseverance and strategic thinking.

Many entrepreneurs face a critical decision when starting their businesses: how to differentiate themselves in a crowded marketplace. For Matthews, the answer came from his keen observation of the local nightlife scene in Houston, Texas, particularly the demand for late-night food. Recognizing that most food options during the evening revolved around tacos, he saw an opportunity. “If we’re going to be a late-night food option, we want to be in cities that basically party during those times,” he explained, outlining his targeting strategy for Goodies.

Understanding consumer behavior is essential for any business, and Matthews’ insights reflect that. He emphasized that the true essence of profitability in the food industry lies not solely in the food itself, but in the service, quality, and systems put in place. “The money isn’t in food. The money is in the service and quality,” Matthews stated. This lesson is not just applicable to the food truck industry; it reverberates across different sectors, highlighting the importance of customer experience and operational efficiency.

Starting a food business is no easy feat, especially with no prior culinary experience. Matthews initially grappled with challenges such as running out of food during peak hours and managing store logistics. However, through tenacity and keen problem-solving skills, he devised systems to effectively handle inventory and staffing. His approach involved meticulous preparation and the wisdom of adapting the business model to align with consumer needs. By catering to club-goers with a late-night menu, he tapped into an under-served market and quickly garnered a loyal customer base.

The lessons learned extend beyond food service. Matthews’ early ventures into entrepreneurship were marked by challenges that many young business owners face, including the lack of mentorship and navigating the complexities of starting a business. Drawing from his past experiences, including his venture into the cleaning industry with just $500, he painted a picture of how entrepreneurs can strike out on their own, regardless of their background or financial means. “As long as you can get some bleach and hot water, you can turn this thing into a business,” he advised aspiring entrepreneurs, emphasizing the idea that creativity and hard work can create opportunities even in the most unlikely circumstances.

Matthews’ narrative also highlights the significance of adaptability. He faced setbacks, including a failed attempt to launch a nightclub after relocating to Houston, which resulted in a substantial loss. However, instead of retreating, Matthews pivoted to the food industry, where he felt a pull towards creating something impactful. His story serves as a reminder that resilience can often be built from failure, and with the right mindset, one can turn setbacks into stepping stones.

Managing a food truck business requires more than just culinary skills. Matthews spends a significant amount of time running administrative tasks, from emailing and invoicing to coordinating with contractors for property flips. His approach showcases the modern entrepreneur operating via mobile technology, managing operations without being physically present all the time. This flexibility reflects broader trends in entrepreneurship where remote management tools enable business owners to oversee multiple ventures efficiently.

Goodies is not just a food truck; it embodies Matthews’ vision for the future. Plans for expansion beyond the truck already loom large in his mind, with aspirations of opening a sports bar and burger shop. His mantra, “Goodies to the moon,” underscores his drive and ambition. Such forward-thinking is crucial in the ever-evolving landscape of entrepreneurship, where stagnation can spell doom for businesses. The food industry is particularly competitive, and innovation is key to maintaining relevance and attracting customers.

For those contemplating their journey into entrepreneurship, Matthews offers practical insights drawn from his experiences. He stresses the importance of hustle and problem-solving. Rather than being deterred by potential knowledge gaps or lack of experience, he encourages budding entrepreneurs to dive in, emphasizing that qualifications are often secondary to passion and commitment. “You don’t need to be a qualified chef… just work hard, study systems, and keep praying to God, and things will work,” he shares, encapsulating his entrepreneurial philosophy.

Ultimately, Dwan Matthews’ journey serves as an inspiration not just for aspiring restaurateurs but for anyone with a dream. His resilience against adversity, willingness to learn, and understanding of market demands exemplify the qualities that drive successful entrepreneurship. Through his story, we learn that entrepreneurship can flourish from the most unassuming beginnings and that with the right mindset and execution, the possibilities for success are truly endless.