Hostinger, one of the fastest-growing hosting providers worldwide, has significantly expanded the capabilities of its AI-powered chat assistant, Kodee. The virtual assistant, which now performs more than 350 distinct tasks for customers, would save the company more than €750,000 each month – amounting to annualized savings of over €9 million – while also driving measurable improvements in client satisfaction.
What began as a tool for answering queries has evolved into a proactive AI agent that directly executes tasks such as server security, website migration, speed optimization, and domain management.
Giedrius Zakaitis, Chief Product and Technology Officer at Hostinger, said that the impact has been immediate. “Kodee conducted 750,000 conversations in August alone, resolving 75% of them without any human intervention. That’s up from 50% at the beginning of 2025. When Kodee acts instead of only answering, resolution rates and customer satisfaction improve by almost four percentage points,” he explained.
Hostinger attributes Kodee’s success to three core factors: speed, scalability, and cost efficiency. On speed, the AI now responds in seconds, slashing average wait times for assistance from 28 seconds a year ago to just 9 seconds today. The company reports that 93% of all queries are resolved in under two minutes, compared to 77% one year earlier.
On scalability, the company is handling more than double the number of client inquiries compared to four years ago – nearly matching 2024’s full-year total in just eight months of 2025 – without needing to hire at the same rate.
The customer success team has been reduced to 312 specialists, down 20% from earlier this year, as many routine roles are now automated. Zakaitis emphasized that no jobs were lost to AI; rather, roles were redefined, enabling human staff to focus on complex cases.
The financial impact is equally striking. To process today’s volume of inquiries without AI, Hostinger estimates it would need an additional 700 to 800 human agents. Instead, a team of just 14 people manages and enhances Kodee. Beyond cost savings, the AI also reduces reliance on multilingual support staff by conversing fluently in over 50 languages.
Open-Source Model Context Protocol
Built using the open-source Model Context Protocol (MCP), Kodee connects directly to Hostinger’s infrastructure. Its capabilities span the company’s entire service portfolio: managing DNS records, configuring domains, checking server health, running malware scans, handling payments, writing and optimizing blog content, managing WooCommerce products, and even editing images within Hostinger’s website builder. The assistant can also act as a first-line operations agent for VPS customers, running virus scans and granting access requests.
Customer behavior suggests that Kodee is perceived as more than just software. “One client added a Google verification code without explanation, and Kodee immediately recognized the need for a DNS record, requested approval, and executed it. Some customers even thank Kodee personally and call it ‘bro,’ as if they’re talking to a human,” Zakaitis noted.
Kodee sits within a broader AI strategy at Hostinger. Earlier this year, the company launched Hostinger Horizons, an AI-powered website and web app builder, and Hostinger Reach, an AI-based email marketing tool. The Hostinger Website Builder also leverages AI to automate text generation, graphic creation, SEO management, and design optimization. Together, these offerings aim to accelerate website creation and digital growth for the company’s more than 4 million customers worldwide.
By reducing support costs, accelerating response times, and helping users manage increasingly complex workloads, Kodee would represent more than an operational efficiency tool. It is reshaping how hosting firms can scale in an AI-first era. With adoption still growing and new features being added regularly, Hostinger appears intent on setting a new standard for AI-driven customer service and digital infrastructure support.
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