Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted pins. The new layout gives brands more clickable real estate directly inside Maps.
Update confirmed. Google Ads Liaison Ginny Marvin confirmed the rollout, saying the feature is now fully launched. The update allows sitelinks — already common in Search ads — to appear in Maps ads, linking users to specific pages on an advertiser’s website.
How it works. These sitelinks can show from Search or Performance Max (PMax) campaigns.
To enable them you’ll need at least two sitelinks for both desktop and mobile.
- Sitelinks can be added at the account, campaign, asset group, or ad group level.
Why we care. Maps has long been a high-intent environment for local and in-person searches. Adding sitelinks turns those “near me” moments into deeper engagement — and potentially higher conversions — without requiring users to leave Maps.
The bottom line. Google continues to blur the lines between Search and Maps ad experiences, giving marketers more flexibility to guide users straight from discovery to action.
First seen. This update was first noted by Founder & CEO at ADSQUIRE, Anthony Higman on X
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