Performance Max (PMax) advertisers just got a major visibility upgrade: Channel Reporting is now available at the account level, not just within individual campaigns.
How it works:
- View and compare all PMax campaigns in a single reporting overview.
- Segment by conversion metrics to understand what’s driving results.
- Identify performance patterns across channels without jumping campaign to campaign.
Why we care. Until now, channel performance data was siloed within each PMax campaign. The new account-level reporting makes it easier to spot trends, compare results, and optimize across campaigns.
The big picture. Google notes that channel data is available for PMax campaigns “at this time” — a phrasing that suggests the feature could expand to other campaign types down the road.
Bottom line. More visibility, less friction. This change gives advertisers a faster, more complete view of PMax performance — and hints at broader reporting upgrades ahead.
First seen. This update was first picked up by Jun von Matt IMPACT’s Head of Google Ads, Thomas Eccel.
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