Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands reach.
What’s new. Advertisers can now see two new metrics at the all keywords level:
- AI Mas expanded matches: Traffic from broad-match keywords generated by AI based on the ones you’ve added.
- AI Max expanded landing pages: Traffic from search queries triggered by your landing pages or assets, outside your keywords.
Why we care. Until now, advertisers could track which search terms AI Max generated and the landing pages users clicked through to. These new metrics go further, showing how Google’s AI is repurposing both keywords and assets to drive incremental traffic.
Bottom line. This means more visbility into how AI Max interprets PPC campaigns – and more data to evaluate whether the clicks it delivers are valuable.
First seen. We were alerted to this update by Aleksejus Podpruginas, senior Google Ads campaign specialist at Teleperformance.
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