Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform.
Why we care. Until now, Demand Gen reporting lumped all YouTube traffic together, making it hard for advertisers to know whether Shorts, In-Feed, or In-Stream placements were driving results. The new segmentation means marketers can finally align creatives with the formats that convert best.
What’s new.
- Network Segment update: Demand Gen campaigns now show separate KPIs for:
- YouTube In-Stream
- YouTube In-Feed
- YouTube Shorts
- Campaign-level visibility: No extra setup needed – the breakdown is available directly in the campaign view.
The big picture. For many advertisers, Google Discover has been the strongest Demand Gen placement. But with YouTube usage shifting heavily toward Shorts and mobile-first formats, having clear performance data across each placement could reshape creative strategies and budget allocations.
First seen. This update was first spotted by Georgi Zayakov, senior consultant at Hutter Consult AG.
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