ChatGPT search update focuses on quality, shopping, format

OpenAI today announced upgrades to ChatGPT search that aim to deliver more accurate, reliable, and useful results.

What’s new. OpenAI’s updates to ChatGPT search focused on three areas:

  • Factuality: ChatGPT search produces fewer hallucinations, improving the accuracy of answers, OpenAI said.
  • Shopping: Search is now better at detecting when users want product recommendations, keeping results focused on intent.
  • Formatting: Answers are presented in cleaner, easier-to-digest formats without sacrificing detail.

Why we care. ChatGPT’s search is increasingly being positioned as an alternative to traditional engines like Google – and adoption of AI search tools is growing. Just remember that even though AI search is booming, it drives less than 1% of referrals.

The announcement. The updates were shared via ChatGPT changelog.

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the Author

Danny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.


Discover more from WIREDGORILLA

Subscribe to get the latest posts sent to your email.

Similar Posts