What are business goals? How to use the SMART approach to create them
People start businesses for all kinds of reasons. Some want to fill a need in the market….
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The ultimate guide to naming your online store
What’s in a name? More than you might think. The name of your online store is…
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Pride Month Ecommerce Tips: How to Run Authentic and Effective Campaigns
Pride Month is a unique opportunity for ecommerce brands to show genuine support for the LGBTQ+…
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Understanding and troubleshooting failed orders
Running an online store means making sure every part of the shopping experience goes smoothly. So…
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SEO for Drupal Users: What You Need to Know
When I was writing documentation for Drupal CMS’s SEO Tools recommended add-on (aka “recipe”), I realized…
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Shopify for Nonprofits: Full Guide to Building, Fundraising, and Growing Online
If you’re running a nonprofit and thinking about using Shopify, you might feel like it’s not…
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What is profit margin? How to optimize it for store growth
Your ecommerce store’s success relies on many factors, and profit margin is one of them. When…
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What’s New in the Drupal CMS User Guide: June 2025 Update
Since the launch of the Drupal CMS earlier this year, we’ve been hard at work documenting…
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Types of POS Systems for Retail
If you’re trying to figure out which POS system actually works for your retail store, you’re…
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How to reach your target audience and gain loyal customers
Marketing that tries to reach everyone usually ends up reaching no one. That doesn’t mean no…
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Building a market leader: Boost Oxygen’s ecommerce journey with Woo
Boost Oxygen is the leading seller of portable, supplemental oxygen canisters in the world. They sell…
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Nine steps to a successful business strategy
You’ve written a business plan. You’ve chosen a business model. You may have even started selling…
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How to Use Gelato with Etsy: The Step by Step Guide
I’ve been working with creators and ecommerce brands (helping them build their online presence) for over…
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Next.js – React.js’ More Proactive Sibling
There is so much choice on the Internet nowadays that it can be paralyzing. Have you…
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Society6 vs Etsy: Which Is Better?
If you’re trying to sell art prints, posters, or merch online, there’s a high chance you’ve…
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How to run an ecommerce sale that attracts customers and grows profits
If you’re managing an online store, you’ve likely felt the pressure to run more frequent promotions….
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The ultimate ecommerce website launch checklist
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established…
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Shopify vs Launch Cart: My Verdict for 2025
Shopify and Launch Cart are two ecommerce website builders making noise in the market — but…
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Exploring multi-store functionality in WooCommerce
This article was contributed by Mitchell Callahan, Founder at Saucal. Mitchell Callahan and his partner Dominik…
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The ultimate ecommerce website launch checklist
Launching a high-performing ecommerce site requires precision, collaboration, and attention to detail — especially for established…
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13 Consumer trends that are reshaping ecommerce in 2025
Ecommerce is an industry that’s always on the cusp of a new trend. Whether it’s a…
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Shopify Horizon Themes Guide (2025 Edition)
I’ve been working in ecommerce for over a decade—helping brands choose the right platforms, launch faster,…
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Usercentrics Review: The Ultimate CMP for Growing Brands
I’ll be honest, five years ago, I had no idea what a “Consent Management Platform” (CMP)…
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Why and how to write a powerhouse ecommerce newsletter
You have a great online store, sparkling product photos and descriptions, a seamless checkout process, and…
