“April showers bring May flowers,” they say. Well, the same goes for marketing. The content seeds you plant in April will grow into new connections and opportunities for months to come.
And we’ve got dozens of April content ideas for you!
From hashtags and holidays to catchy quotes and vernal videos, there are plenty of ideas to fill even the busiest April marketing calendar.
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Tips to get more engagement from April content
Publishing content is important, but it’s not enough. You want to get as many people interacting with it as possible. Here are a few tried-and-true content engagement strategies tailored to your April efforts.
Gather UGC
Gathering enough marketing assets, especially images, to fuel every month is tough. That’s why user-generated content is such a great option for April topics. You not only get people hyped about your brand online, but you also get a steady stream of spring-themed visuals to brighten up your feed.
GoPro’s pretty good at this UGC thing. Their customers regularly tag the adventure camera maker in beautiful posts showing off the best of any season.
The best part is how easy it is to gather UGC. Here are a few ways to go about it:
- Ask your current followers to tag your account when they post about your brand.
- Create a branded hashtag (like #springwithnike).
- Use the search function on social media platforms to find posts about our brand and then share them.
If you’re not already using social listening to track when people mention your business online, now might be a good time to start.
Use AI tools
Creating content for every possible season can feel like running on a never-ending treadmill. AI copywriting tools give you a little boost to keep up the pace.
Try giving ChatGPT a prompt to brainstorm a list of April content ideas.
You may not get ready-to-publish content, but you’ll at least get a little jolt of creativity.
Don’t forget that AI chatbots can also be a good editor of your existing work. Drop what you’ve written into the prompt field and ask it to look for errors, ways to shorten it, or alternative wording.
You can also take one piece of content and use AI to repurpose it. Say you’ve got a whole blog post on April yard care. Drop it in your AI tool of choice and tell it to pull out three takeaways. Those become the seeds of your next three social media post ideas.
Add seasonal hashtags
We already mentioned you can use hashtags to collect user-generated content. But that’s just the beginning of how these little devices can help your April content flourish. Try adding a variety of creative hashtags to your seasonal posts so more people find them.
The list of potential hashtags is nearly endless. Match them to a spring-themed holiday or even an astrological sign:
- #aprilvibes
- #aprilfools
- #prank
- #aprilfun
- #springfashion
- #springbreak
- #springstyle
- #aprilbaby
- #ariesszn
- #tarausszn
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Holiday April content ideas
From somber to silly, there are dozens of reasons to celebrate and reflect in April. Build content around these events, and you’ll be in the perfect time to connect with your audience.
Stress Awareness Month
Stress affects everyone at some point. Stress Awareness Month is about understanding stress, identifying its causes, and taking steps to prevent it from overwhelming our daily lives.
Use your April content to share some understanding and stress-less living ideas.
Whether it’s on your blog or social media feeds, there are lots of ways to tackle the topic of stress:
- Allow a mental health professional to take over your social media account.
- Curate a list of foods that help reduce stress and manage the hormones it produces.
- Make a map of easy outdoor escapes for a natural salve to city stress.
- Publish a blog post on reducing stress for parents.
- Give your followers the stage and ask them how they reduce stress.
National Humor Month
Back in 1976, author Larry Wilde observed that humor was useful in combating all sorts of ailments (humor is the best medicine, after all). That’s why he suggested making the month of April a time to intentionally have a good chuckle.
Let your imagination run wild on this one. Whatever tickles your funny bone (and fits your brand’s style guide) is fair game.
Don’t hold back. Let the funny fly with these humor-filled ideas for April content:
- Share a knock-knock joke daily throughout the month.
- Give away tickets to a local comedy show (social media giveaways are a great way to grow your following).
- Ask followers to share their best dad jokes.
- Make a funny video (ideas: “A day in the life of…” or “How not to use [your product]”).
- Write a post that explains the physical benefits of laughter.
April 1: April Fools’ Day
This is arguably April’s most famous holiday. The tradition of pranking people has survived centuries, with historical hoaxes dating back to the 1500s.
Nowadays, the first day of April is a content gold mine for any brand that wants to have a little fun with its followers.
Here are a few April Fools’ Day ideas to let you get in on the hijinx:
- Post a series of TikTok videos showing good-hearted pranks your team pulls around the office.
- Publish a list of some of the greatest pranks in history (Trojan Horse, anyone?).
- Create a landing page for a funny and fake product.
- Ask your followers to comment with their greatest April Fools’ Day antics.
- Include some prank ideas in your newsletter leading up to April 1.
Here’s a host of April Fools’ Day social media content ideas to keep the fun rolling.
April 5: Deep-Dish Pizza Day
Cheesy, saucy, hot, and crusty, deep-dish pizza is a national treasure worth celebrating. On April 5th, attract hungry scrollers to your posts with the sights and sounds of this wheel of happiness.
Sure, this one might be a bit niche. But with a little creativity, you can leverage our collective love of ‘za for lots of likes and shares.
Let’s get things baking with these National Deep Dish Pizza Day content ideas:
- Create a social media poll asking for your followers’ favorite toppings (bonus points if you start a kerfuffle over pineapple).
- Share interesting pizza facts like the toughest deep-dish pizza-eating challenges.
- Post a bracket of local pizza places and let people vote on their top pics.
- Write a recipe for a healthy(ish) deep-dish pizza recipe in conjunction with World Health Day.
April 7: World Health Day
After a heaping helping of pizza casserole, it’ll be good to turn your attention to more healthy endeavors. The World Health Organization organizes World Health Day. Each year, the WHO picks a specific health topic and uses the day to bring awareness to it.
Use these World Health Day content ideas to amplify the message and help your fans navigate this tricky topic:
- Partner with local gyms, yoga studios, and health-food cafes to co-create content.
- Share and retweet the WHO’s World Health Day articles.
- Make a list of local healthy events in your town, like 5Ks and health fairs.
- Provide links to non-profits that improve people’s health around the world.
- Create an infographic of mid-day stretches for office workers.
April 11: National Pet Day
Social media posts with pets can get triple the engagement of boring non-animal posts. But more importantly, pets are awesome and deserve the spotlight. National Pet Day is a purfect platform to give it to them.
Get a leg up on your competition with these National Pet Day content ideas:
- Get pet UGC by asking followers to tag you in pics of their pets with your products.
- Link to pet-friendly experiences in your area.
- Lend your platforms to animal-related causes.
- Feature adoptable pets from a local shelter.
- Ask people to share their pets’ nicknames.
April 22: Earth Day
Earth Day is a hugely popular event on social media—over seven million posts are tagged with #earthday on Instagram alone. It’s also a great opportunity to show your brand’s mission of making the world a better place.
Earth Day content options are wide open. You can use just about any platform and medium to get your audience in the spirit of Earth Day. Here are several versions to get you started:
- Create a “How to compost” or “How to recycle the right way” video.
- Explain how your business makes strides toward sustainability.
- Round up several resources your followers can use to learn about Earth Day topics.
- Post a schedule of local Earth Day events.
Even more April holidays to spark content ideas
We’re just getting started. There is a calendar full of events you can use to fuel your April content we haven’t touched on yet.
- World Autism Awareness Month
- National Financial Literacy Month
- Poetry Month
- April 1: International Pillow Fight Day
- April 2: National DIY Day
- April 3: National Walking Day
- April 4: National Burrito Day
- April 5: National Self Care Day
- April 7: Walk to Work Day
- April 9: Library Workers Day
- April 12: National Grilled Cheese Sandwich Day
- April 14: National Gardening Day
- April 17: National Haiku Poetry Day
- April 18: National Adult Autism Awareness Day
- April 20: Volunteer Recognition Day
- April 25: World Penguin Day
- April 26: Arbor Day
- April 30: Jazz Day
Non-holiday April content ideas
Never fear if you haven’t filled out your April content calendar yet. Let’s look at some ideas that can be used any day of the month.
Use April-themed polls and questions
Polls and questions let you connect directly with your followers and learn a thing or two about their preferences. They’re an engagement boost and focus group rolled into one!
You can use the polling features on social media platforms, but you don’t have to. Just add a question to your caption.
Your queries can be open-ended, yes/no, or multiple-choice. Have fun with it. Here are some April-themed questions that are sure to sprout engagement:
- What part of summer do you look forward to most?
- This or that (offer two seasonal product options)?
- Do you start mowing in April?
- What’s your favorite spring produce?
- Where do you love to travel in April?
- Describe your ideal April day.
- What’s your favorite springtime cocktail/mocktail?
- Are you a spring cleaner?
- Which products should we stock this month (multiple choice)?
- What piece of spring apparel are you most excited to get back out of the closet?
Share timely quotes
April is a time of growth and rejuvenation. An inspirational quote to match that vibe will be a welcome addition this time of year. You don’t have to get fancy. Just the quote on a static image or short video will work wonders.
Use these uplifting and April-themed quotes to give your followers and customers a little boost.
- “April hath put a spirit of youth in everything.” William Shakespeare.
- “Sweet April showers do bring May flowers.” Thomas Tusser.
- “Winter’s done, and April’s in the skies, Earth, look up with laughter in your eyes!” Charles G. D. Roberts.
- “Where flowers bloom, so does hope.” Lady Bird Johnson.
- “Never yet was a springtime when the buds forgot to bloom.” Margaret Elizabeth Sangster.
- “Spring is nature’s way of saying, ‘Let’s party!’” Robin Williams.
- “In the spring, at the end of the day, you should smell like dirt.” Margaret Atwood.
- “The goal of life is living in agreement with nature.” Zeno.
- “The man who has planted a garden feels that he has done something for the good of the world.” Charles Dudley Warner.
- “Happiness? The color of it must be spring.” Frances Mayes.
Spring-themed content
For most people, April is a time to head back outdoors. Picnics, gardening, outdoor recreation, and freshening up the outside of their homes are all on the table again. Share some content that helps your audience get back in the spring swing, and they’ll be sure to reciprocate with attention and engagement.
Help your customers overcome their cabin fever with these spring-themed content ideas:
- Make a springtime yard and lawn refresh checklist.
- Share a video of how to plant a flower, herb, or tree properly.
- Create a list of spring-themed events for families with kids.
- Co-host an ask-me-anything session with a local gardener.
- Create the ultimate picnic menu with links to purchase everything.
- Poll your audience on their favorite picnic foods.
- Get tips from a handyman on springtime home maintenance.
- Create a map of local hikes, rated by difficulty and distance.
Refresh your feeds with these April content ideas
April is an energizing month. People will look for ways to fully take advantage of the warming weather and fresh feeling of renewal. If you keep your content flowing and in tune with the vibe, you’ll build trust with new audiences and stay top-of-mind with repeat customers. Regularly publishing fresh content is a proven strategy for growing brand awareness and accelerating growth.
