Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. But up until recently, the actual path to purchase has been disjointed. Someone browsing on social had to navigate to a brand’s website or go to their store, adding another step and more friction in the buyer journey—and increasing the risk of losing that sale.
Then 2020’s lockdowns, travel bans and retail closures forced consumers to alter their shopping behaviors completely, accelerating social as a serious channel for commerce. Now, social is no longer just your showroom, it’s your point of sale.
To be clear, social commerce—the buying and selling of goods or services directly within a social media platform—isn’t just a pandemic-era trend. According to research conducted by the Harris Poll, on behalf of Sprout Social, 43% of Generation Z and 49% of Millennials have purchased directly from a social media platform. On the brand side, 86% of executives say social commerce is a growing part of their marketing-driven revenue plans. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.
Social commerce is not a trend, nor is it optional for brands looking to scale and grow their business. That’s why we’re excited to announce two new integrations with social commerce leaders, Shopify and Facebook Shops. These new integrations enable you to manage your social commerce strategy and harness the power of Shopify and Facebook Shops all within Sprout’s unified platform.
Extend your storefront into social networks
Social commerce introduces a new way for customers to research, engage and purchase your products in one place. Rather than using social media mostly as an awareness channel, brands have an opportunity to transform social into a direct revenue driver. We’re leading this evolution by making it easy and scalable for you to connect with consumers at every step in their buying journey. Our first-of-its-kind, dedicated integrations with Shopify and Facebook Shops help you easily launch and accelerate your entry to social commerce.
connecting your commerce store, or if you’re new to Sprout, get started for free with a 30-day trial.
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