The Girl Effect is a viral video demonstrating the premise that investing in girls in developing countries has the potential to change the world. There are lessons to be learned from how they executed the campaign that can be applied to your own viral video marketing, whether yours is a non-profit or for-profit venture. I wrote a guest post on this topic for AvocadoVideo. Head over to their blog to read about amplifying the Girl Effect and your own viral video marketing.
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