The Girl Effect is a viral video demonstrating the premise that investing in girls in developing countries has the potential to change the world. There are lessons to be learned from how they executed the campaign that can be applied to your own viral video marketing, whether yours is a non-profit or for-profit venture. I wrote a guest post on this topic for AvocadoVideo. Head over to their blog to read about amplifying the Girl Effect and your own viral video marketing.
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A Guide To Online Marketing Terms – Part 2 This is the second part of my developing series on online marketing terms explained. This time we focus on some basic SEO-related terms you might come across. SEO Search Engine Optimization…