Small Business CEO has published my guest post: 10 Tips For Integrating Social Media Into Your Marketing Mix
There’s a lot to be said on this topic but these are some initial thoughts and considerations if you’re just starting to think about integration. The main point is that this is indeed the key word – integration. Social media is not the be-all and end-all of your marketing – it is but one set of tools that should be used in coordination with your other efforts. Check out the post and let me know what you think.
* header image courtesy: http://www.flickr.com/photos/matthamm/ / CC BY-NC 2.0