OnePlus has announced a new product line of cheaper phones called OnePlus Nord, with the goal of making the “premium OnePlus experience accessible to more users.”
“We are immensely proud of our flagship products and will continue to create more tech-leading flagships for our users. Now we are excited to share the OnePlus experience with even more users around the world through this new product line,” commented OnePlus CEO Pete Lau in the announcement.
OnePlus originally began by selling cheaper devices (the original OnePlus One started at just $299), but it’s become best known for its premium smartphones over the past few years (like the current OnePlus 8 and 8 Pro). Those models have attempted to challenge phones from more entrenched…