Shopify is experiencing a major login outage on one of the peak shopping days of the holiday season, leaving merchants unable to access their dashboards, POS systems, mobile apps, or even contact Shopify Support.
What’s happening. Shopify’s status page shows a series of escalating alerts beginning at 14:54 UTC, warning that merchants “may experience issues when trying to login.”
Minutes later, the platform confirmed the outage affects POS, mobile logins, and support access.
By 15:26 UTC, Shopify urged merchants to stay logged in on any devices that are currently active to avoid further complications.
Why we care. A login outage during a top-tier sales window — Cyber Week spillover and December 1 promotions — can freeze operations for thousands of retailers, block order fulfillment, stall in-store checkouts, delay customer service, and translate into substantial revenue losses within minutes.
What’s next. Shopify says it is still investigating and has not provided an ETA for resolution, leaving merchants anxiously refreshing the status page as sales windows continue to narrow.
First seen. The Shopify outage was first spotted by Perofrmance Marketing Consultant Ayisha Youusef when she wasn’t able to log into her client’s Shopify account.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
About the Author
