Google can book your flights, hotels and dinner reservations using AI

Google is releasing some new ways to book your flights and hotels through AI Mode, plus new tools to plan your travel and find travel deals. These updates include Canvas in AI Mode for travel, flight deals rolling out globally, agentic booking for dinner reservations, flights and hotels.

Some of these features are similar to the AI Shopping updates that Google announced last week.

Agentic booking. Google in AI Mode can now not just recommend restaurants, hotels and flights but now also help you book them. We saw some of these features for reservations and events but that was while in Labs, opting into Labs is no longer required.

Dinner reservations agentic booking: Here is a video showing off how Google handles the research and then booking of dinner reservations:

Agentic booking for restaurants is rolling out this week on AI Mode in the U.S. These can work through OpenTable, Resy, Tock, Ticketmaster, StubHub, SeatGeek, Vivid Seats, Booksy, Fresha and Vagaro.

Flights and hotel booking: Google said in “the future” AI Mode will help you book your fights and hotel reservations. Google said it is “working now with industry partners to build an experience where you can simply describe what you’re looking for to compare different flights or hotels and browse helpful information like schedules, prices, room photos, amenities and reviews.” “You’ll be able to follow up and refine your options, and then once you’re ready, you can quickly complete the booking with the partner of your choice,” Google added.

Here is how travel booking works:

Google is working on this feature now with Booking.com, Choice Hotels International, Expedia, IHG Hotels & Resorts, Marriott International and Wyndham Hotels & Resorts. Google has no specific launch timeline for this capability but here is how it will work.

Canvas in AI Mode for travel planning. Google has added Canvas within AI Mode for travel planning, something Google showed us earlier but it is now available on desktop in the U.S. for those that opt into the AI Mode experiment within Google Labs. This gives you a space to organize plans and projects over time and come up with your plan.

Here is how it looks:

Flight deals expansion. Google is now expanding its flight deals out to over 200 countries and territories worldwide with support for more than 60 languages. This launched previously in the US and Canada and is rolling out globally now.

Google said “to get started, just describe where, when and how you’d like to travel – like you’re talking to a friend – and Flight Deals will use AI to understand what you’re looking for and show the best bargains available.”

Here is how that looks:

Why we care. These new AI features are embedded directly in Google AI Mode. This is the future of Google Search and if you run travel related websites, you should see and understand how these changes work and how they may impact your business.

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About the Author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.

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