The IOEMA Project, planning to lay subsea fiber optic cables in Northern Europe, has selected Greenhouse Datacenters in the Netherlands as an additional landing partner for the landing of the IOEMA subsea cable in Scheveningen (Rotterdam/The Hague area). This marks the seventh landing point in Northern Europe and the second in the Netherlands for the IOEMA cable. The first Dutch landing will be at Eemshaven, in the country’s northern region.
The IOEMA project is establishing a state-of-the-art, AI-ready, high-capacity fiber optic connection between the five key Northern European markets. A 1,600-kilometer repeatered undersea cable will provide direct connections to the Netherlands, Germany, the United Kingdom, Denmark, and Norway (with the possibility of additional access to France).
By completely armoring and safeguarding the subsea cable system over its whole length, IOEMA is taking global tensions and security into consideration. To make the system the first SMART cable in Northern Europe, IOEMA is also thinking about incorporating sensors. Eurofiber, Arelion, Colt, EXA Infrastructure, Relined, Bulk, and EWE TEL are among the partners with whom IOEMA is working on this project.
Part of the reason for the most recent partnership with Greenhouse Datacenters is its advantageous position in South Holland, only 12 kilometers from Scheveningen (Rotterdam/The Hague), where the undersea cable from the North Sea lands. In addition to IOEMA partners like Eurofiber and Relined, AMS-IX, Lumen, Delta Fiber, Odido, and DCspine are among the many connectivity partners that are present in Greenhouse’s data centers.
“We are pleased to announce an additional landing partner for the second Dutch landing point for the IOEMA fiber optic cable in the Netherlands, in the Rotterdam/The Hague area,” said Eckhard Bruckschen, CTO of IOEMA Fibre Ltd. “By partnering with Greenhouse Datacenters, IOEMA connects directly into a rich connectivity ecosystem, including an on-site AMS-IX PoP. This makes the IOEMA cable accessible to the broader market in South Holland and beyond. Organizations in this area can benefit from ultra-fast, redundant, secure, and AI-ready connections to other Internet hubs in Northern Europe via Greenhouse.”
Strategic Digital Hub at Greenhouse Datacenters
The choice of Greenhouse Datacenters as the landing partner for the IOEMA subsea cable, according to Ruben van der Zwan, CEO of Greenhouse Datacenters, emphasizes the strategic significance of its data centers for the Dutch South Holland region and the Netherlands overall.
“The Axiom/Terabit report ‘Study on the development of the submarine cable market’, which was recently on the agenda of the Dutch House of Representatives, extensively examined the strategic national importance of new submarine cables for the Netherlands,” said Ruben van der Zwan. “The deployment of new submarine cables contributes significantly to stimulating the digital business climate in the Netherlands. Together with data centers and Internet Exchanges, submarine cables form the basis for further economic development of the Netherlands as an international digital hub. The landing of this submarine cable at Greenhouse Datacenters is therefore much more than just the addition of a strong international network connection. It strengthens the European digital and economic competitiveness of the Netherlands, our data sovereignty and digital resilience, while reducing vulnerability to network sabotage and damage.”
“At the same time, it positions Greenhousea more clearly as a strategic addition to the busy Amsterdam data center market,” added Van der Zwan. “Greenhouse combines ultra-low latency connections to Amsterdam and an on-site AMS-IX PoP with sustainability, available power, and scalability. With the addition of direct connections to Northern European Internet hubs via the IOEMA subsea cable, Greenhouse positions itself as a strategic data center alternative to Amsterdam in South Holland.”
“Greenhouse’s subsea cable landing station is much more than just a technological setup. According to Rick Pijpers, a strategic advisor for the project through PWDR, “it is a strategic digital hub.”AI. By serving as a landing station, a data center can serve as a gateway to global data flow, drawing together carrier, cloud, and enterprise ecosystems and bolstering the digital economy. This improves international connectivity between Norway, Denmark, the United Kingdom, the Netherlands, and Belgium in addition to strengthening Greenhouse and IOEMA’s own position. It establishes a new autonomous AI corridor that links key cities like Rotterdam, Brussels, and The Hague with the sites of AI factories that will be built in the upcoming years.
According to Peter van Burgel, CEO of AMS-IX, the landing of the subsea cable in Greenhouse’s data centers in the Rotterdam/The Hague area will strengthen the AMS-IX Point-of-Presence located here. “This makes Greenhouse a powerful digital hub and an important alternative to the Amsterdam data center market,” says Van Burgel. “Enhanced by AI applications, the IOEMA subsea cable will bring huge amounts of international network traffic to Greenhouse, while the existing AMS-IX PoP will enable direct exchange with international and regional carrier, cloud, ISP, and content networks. This will deliver speed, redundancy, and (cost) efficiency in digital traffic, reinforcing the South Holland region as a digital hub for AI-driven growth.”
About IOEMA Fibre
Following four years of project development, IOEMA Fibre Ltd. was established in 2023. Using cutting-edge repeater technology, the business is constructing a 1,600-kilometer undersea fiber optic network. The United Kingdom, the Netherlands, Germany, Denmark, and Norway are the five major markets in Northern Europe that are connected by this connectivity ecosystem. There are also plans for additional connectivity to France. With a total capacity of up to 1.0 Pb/s, the 24-fibre pair system raises the bar for reliable international connectivity.
About Greenhouse Datacenters
Established in 2013, Greenhouse Datacenters is a prominent data center developer and operator situated in the Netherlands’ Rotterdam/The Hague region. Greenhouse ensures business continuity and security with Tier 3 design data centers by implementing layered physical and digital protection, having an experienced management team, having a 100% uptime history since 2018, and having fast support response times around-the-clock. Greenhouse holds ISO 14001, NEN 7510, ISAE 3402, PCI-DSS, and ISO 27001 certifications.
The scalable and sustainable colocation services for IT infrastructures offer an energy-efficient PUE of 1.15, a water-conscious WUE of 0.380 liters/kWh, and affordable electricity: 100% Dutch Wind power. In addition, there is a wide choice of cloud and network providers, including cloud and network infrastructure from Greenhouse’s sister company Worldstream. With access to Internet Exchanges, including NL-IX, DE-CIX, LINX, and an AMS-IX PoP on-site. Low latency access to Amsterdam and a direct connection to the IOEMA subsea cable additionally provide ultra-fast and secure connection to the Internet hubs in Northern Europe.
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