Google Ads’ AI Max reporting now allows advertisers to view search terms, headlines, and landing pages in a single report, offering a clearer window into how AI-powered campaigns operate.
Why we care. This update means less guesswork and more control. You can now see what users actually searched for, which landing page Google’s AI sent them to, and the headline shown alongside the ad. That’s a big upgrade from the days of Performance Max (PMax), where advertisers waited years for basic visibility into campaign behavior.
The details. Especially useful if you’re using Final URL expansion or Auto-Generated Assets
It also makes it easier to:
Spot when a product search lands on a generic category page.
Diagnose and fix page mismatch issues.
Deactivate Final URL expansion if needed.
“This means more transparency. From Month one. Unlike PMax where we had to wait 4 years,” said Thomas Eccel, head of Google Ads at JvM IMPACT.
Bottom line. Google is giving advertisers a clearer lens into AI Max behavior – allowing for smarter optimization, faster troubleshooting, and a better user experience. This update removes a major blind spot in AI Max reporting.
First seen. The update was mentioned by Eccel who credited senior SEA consultant Jerome Fleck for first spotting it.
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About the Author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast. She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.
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