So, if you’re active on Reddit, you increase your chances of being visible in LLM-generated responses across various queries.
But the problem is that Reddit hates marketers. And honestly, they have a good reason. Spammy, self-promotional content has ruined many platforms, and Reddit is particularly aggressive about pushing back.
You can’t just drop links or plug your product and expect results. Instead, you have to show up as a real contributor. At Ahrefs, for example, Patrick Stox runs the TechSEO subreddit. It’s a massive time commitment, but he’s built a valuable space that leads to positive mentions for us.
Even our CMO, Tim Suolo, jumps in yearly to ask for product feedback. It’s not always flattering, and the comments can be brutal, but it’s real engagement that builds trust.
If you want Reddit to work for your brand:
- Become part of the community, not just a promoter
- Offer value and participate consistently
- Expect to invest time because you can’t hack your way in
What’s one opportunity in AI search that excites you right now?
Rejoice Ojiaku, Co-Founder at B-DigitalUK:
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