7 Tips for Great Content Marketing

Every day, millions of new blogs, articles, guides, and social media posts are published on the internet. Do you have effective content strategies in place that attract consumers to your ecommerce store? Watch our webinar replay hosted by Marketing Expert, Dominic Bejarano, as we explore 7 Tips for Great Content Marketing.

Transcript:

Dominic Bejarano: Hello, everyone, thank you for joining us today. My name’s Dominic Bejarano. We’re going to share a bit of content marketing tips today. So before we get started on that, just a little bit about myself. I am the lead content marketing strategist for Marketing 360®. I spend my time passionately helping business owners grow their online marketing efforts and scale their businesses using effective content marketing. So today, I’m really excited to share with you some tips that hopefully you can leave with and put into action, or spur some further investigation about how you can improve your content marketing strategy for this session. If you have any questions, feel free to use the live Q&A box, or to drop them in the chat, and our monitor will make sure that those make their way up to me. But before I get started I’m going to turn it over to Theresa with Volusion

Theresa Donahue: Hi everyone, welcome! Thank you for joining our webinar today. My name is Theresa Donahue, Brand Engagement Marketing Manager at Volusion. Here at Volusion, we want to ensure that you, our merchants, receive an all-in-one ecommerce experience. We want to make sure you have all the tools and support you need to successfully grow your business.

We are able to do this by partnering with experts like Marketing 360®. Thank you so much, Dominic, for hosting today’s webinar today. A few things that make Volusion stand out in the ecommerce solutions space is that our platform is simple and customizable. So, like I said before, we provide all the built-in tools you need to run a reliable storefront, and also the flexibility to customize your site just the way you want.

Also, our platform is built for growth. We want to see your store grow and thrive, and we can do this by providing really fast sight speed, optimized SEO, and access to marketing experts like Marketing 360®. We’re also out-of-the-box. Everything you need is available to you here at Volusion, just like if you were to open a package to build a piece of furniture with all the tools and supplies included in that kit. We also have all your favorite integrations and a simple site builder where no coding is required.

We offer a free website checkup with a client growth specialist from Volusion, and with this checkup you will receive a personalized audit of your website to see where you may be losing out on sales, and how you stack up to your competitors. Our client growth specialist is Angela Kirk and she is amazing. She has helped countless Volusion merchants level-up their stores which has resulted in growth and getting in more traffic to their site. So I included the link in the chat section to sign up.

Marketing 360® is offering a special promotion to all webinar attendees. You will receive $500 in ad credit with a marketing service purchase. So make sure to take advantage of that. I’ve also linked that sign up form in the chat section as well.

I’ve already talked about the free website checkup and our last slide. But I did want to mention that Volusion is able to offer you custom bundling pricing based on your marketing needs. So I just wanted to emphasize that each storefront is different and that this website checkup is truly personalized to your needs, giving you custom solutions that fit within your budget.

Also, just a quick note, we’re going to send out a follow up email tomorrow with the recording of today’s webinar, any questions and answers, and then all of the links that I provided in the chat section today for the free website checkup and the promotion.

So with that, I will turn it back to Dominic.

Dominic Bejarano Excellent. Thank you, Theresa. I really appreciate having you guys along today, I want to  share 7 tips to effective content marketing. Obviously a bit of an expansive subject. But again, my idea here is that you’ll be able to leave with some new ways that you can upgrade your strategy, and of course, we will always be available to assist if you have further questions on any of the material today.

So first, just a quick overview, we’re going to talk about some foundational elements of our strategy establishing our Golden Keywords. We’re going to discuss how to post regular content on your website as well as some kind of site basics in terms of what to look for, what your site should look like for your best user experience. We’re also going to talk about optimizing web pages. What are the best practices for that?

We’re going to dive into posting on social media and some of the best practices there.

Then we’re going to discuss how you can leverage video in your content marketing strategy effectively

As well as sharing valuable content through email campaigns and finally tracking, analyzing, and making adjustments to ensure that you always have the strongest strategy going forward.

So first, we’re going to talk a little bit about our Golden Keywords. Now, these are our foundational elements around which we will build a lot of our content marketing that will be distributed across all channels. It’s also going to be a foundational element for our organic content, marketing success. So our search engine optimization efforts.

So before we jump in here, obviously, Golden Keywords, they’re important. Because if you can rank highly for these keywords. It’s going to drive leads and conversions. So like I said, this is a foundational element of what we’re going to be focusing on.

And before we talk about Golden Keywords, I want to talk a little bit about short tail and long tail keywords. This is actually pretty simple. If you break it down to a basic element of what you’re typing into Google search query, long tail keywords are going to be 4 words or more, while short tail keywords are going to be 3 words or less.

Now the difference between long tail and short tail keywords is generally short tail keywords are more difficult to rank, because they have a more saturated market, and they’re usually owned by larger corporations, or larger retailers that have all the money in the world to pump into their organic strategy and into their paid ad strategy. So long tail keywords are usually where we look for our opportunities, because it’s a lot easier to stake your claim on a long tail keyword and to move up the rankings to page one.

However, we do want to be looking at both. It doesn’t mean just because short tail keywords are usually more competitive that we don’t want to be hitting for those as well. Here is where Golden Keywords come in and how we establish our strategy. So this is an example of a Golden Keyword: men’s green Nike Air Force 1.

Something that you can focus on in your content as well as in your Google merchant feeds. This allows us to rank for 6 keywords in one. If you look at that, you break it down. We’ve got men’s Green Nikes, Green Nikes, Green, Nike Air Force 1, Nike’s Air Force 1, Air Force 1, as well as, that Golden Keyword: men’s green, Nike Air Force 1. So Golden Keywords allow us to kind of bat at short and long tail keywords at the same time, and to help us cover more ground and make ground on those from an organic standpoint.

Now we’re going to talk a little bit about posting regular content on your website. The first thing that I want to make clear to everyone is that Google has really returned to the heart of what that company is, meaning that they are focused on satisfying search queries. They are focused on providing a good user experience and so that means that we need to reflect that in our website. Our blog design and content should be focused around those aspects.

There was a time not too long ago, where it was more of a war of attrition, with blogs and with content where it was. Whoever could, you know, post as many blogs could make massive sites full of pages loaded with keywords. They were going to be the ones that were. going to take the cake for those organic shares that is not the case anymore. Now, quality is king, and it all boils down to user experience.

So taking a look at what your website should look like, your home page is like the CEO of your website.

It should be organized. It should be very streamlined and easy to navigate.

Anyone who lands on that site should be able to easily find what they’re looking for. This means having your highest selling, most popular categories easily linked from that site, so people can navigate there.

You should have, you know, some value propositions about your product or your company, but those should take up too much space instead, those should be sections that link to other pages that give you additional SEO value through people clicking on those and navigating there. Really, we want to keep things simple with our homepage, and we want to  make sure that all of our homepage and service pages are branded consistently.

So that’s one thing that can really sink you. If your site is not consistently branded.

It’s an easy way to lose trust with customers and with visitors, so I highly emphasize keeping branding consistent across every page on your site.

For service pages or category product category pages we want to keep those simple and easy to navigate as well as you can see here in these examples we have some content at the top above the pages. But one thing you want to make sure is that it’s valuable content. You can include keywords there, but what we don’t want is for large chunks of text to get in the way of our scroll on mobile.

So that’s something that can often be overlooked. So this is probably appropriate here on the right, if you can see that that’s pretty appropriate for the amount of content that you want above your products. If someone lands on that page, you want them to be able to see those fairly quickly, as most visitors are coming through mobile.

And now, to speak a little to blog topics, how we create an effective blog topic strategy that’s going to be by answering user questions.

So one of the easiest ways you can do this is type in your keywords, your products.

You know your service, what you provide, here we can see some examples where if you type this into Google, it gives you what people ask and gives you some questions that allow you to tap into some thriving markets of questions that are being asked already. So it allows you to go after those shares – that you’re fishing where the fish are, so to speak.

So that’s a good organic way to start generating blog topics. If you’re looking for a place to start, and again on blogs. I can’t stress enough that we want blogs to have streamlined design. We don’t want large walls of text, what a large wall of text will do is someone will land on that and say, “Hey, I don’t have the time for this. I’m not reading that” and they’ll bounce off and that’ll hurt your ranking factors. So it’s really important that you keep in mind user experience on every page on your site. Whether that’s a home page, a service or a blog page.

Alright one of my favorite aspects of content marketing. And sometimes it can feel a little overwhelming. Because there are some technical aspects. But I assure you that there are some things that you can do today to make sure that your website is optimized.

So first, something that I think most people are familiar with is keywords within the content on your pages. You want those in your page titles. You want them in their subheading sections. You can also, if appropriate, use those in your subheading sections to get some additional SEO value to get people directed to your site when they ask those questions.

Title tags and Meta descriptions.Those are going to be what’s displayed in the search engine results page when someone searches and your page shows up, it’ll be that title and a quick description letting you know what’s on the site.

So I want to make sure those are filled out for all your pages. All image tags are an interesting aspect. Every image on your site should have an old image tag to it.

Now, what this does, is it allows you to enter text so that someone who is visually impaired, or who is using a screen reader can properly understand every part of your page.

Now, the question I get a lot about all image tags is whether or not they provide SEO value.

The easy answer is yes, because they enhance user experience by providing accessibility.

Now, the next question I usually get is, should I have keywords in my alt image tags?

That is something that Google does crawl so keywords are valuable in all image tags. However, they are only valuable if they describe the image. If you put them in there just to put them in there, Google’s actually going to hit you with a negative ranking factor for that, because that’s seen as a black hat top topic similar to keyword stuffing.

Now, these next couple of things are pretty exciting, because these are something that we are all familiar with as searchers as consumers ourselves.

Page load speed is so important. If you think about your search habits. If you’re looking for something and you click in the search engine results. Page navigate to that site and you want to buy a product and it takes a while for the page to load. Well, I’ll tell you myself. I’m usually back and right out and go into the next query there is on the results page.

I don’t have time for it. And also when something loads slow, it makes you wonder “you know what else is going to go slow? Is my payment going to process correctly. Can I trust that my order is going to ship out quickly? And are we going to be able to even get my product on time? For when I need it?”

So page load speed is extremely important. I know Volusion does an awesome job with page load speed. So you’re in great hands if you’re with them.

An easy, chrome extension called Lighthouse can give you a free, quick, diagnostic report of how your pages are performing. So I suggest you check that out as well as just taking a drive on your website and seeing how your experiences, because you’re going to really want to love your experience, if you want your customers to love it, too.

And I do have a question here from John: “What about image alt tag descriptions? Do we really need them?”

John, I would put that in the same category as alt image tags. They are crawl. Do you need them? An alt image tag does the leg work for you usually, but only if it’s describing the image. So if you are on a platform where you can’t describe the image, maybe it gives you only a short amount of characters. If we’re talking about title versus description.

Really, you always want to have that description filled out so that it’s if someone using a screen reader hits it, they’re able to tell exactly what you’re trying to show them. Hopefully that answers your question.

So for the next thing, streamline design for user experience. We already spoke about this a bit, making sure branding is consistent, making sure that the site we don’t use large chunks of text that people aren’t going to want to bother to read. But instead of moving people quickly throughout your page, giving them, you know, alternate routes through CTA buttons to explore topics further, if they’re interested in it and finally optimizing for mobile.

I really can’t stress this enough. It’s something that gets missed a lot because we build a lot of our sites right? We build our sites on desktops. And things can look really good. We can be satisfied with them. But make sure that you’re always checking for mobile. You can actually do this on any website page that you’re visiting. Click this is on Mac or PC, right click and click inspect. That will actually allow you to toggle your device so you can look at what it looks like on mobile and what it looks like on desktop.

I’m not sure if it needs to be said. But the statistics that show visitors coming from desktop versus mobile are staggering. I’d say over 9 to 1 for mobile. So very important step here.

All right, social media. So the big, friendly handshake of everyone’s business. If you are not on major social media profiles.That means at least these big 5. I would also throw Tiktok in there, especially if you have, younger generations as well. But each one of these is its own diverse audience, that your business should be in front of.

One note. One thing that I do see often is businesses not utilizing Youtube.

That is extremely critical. Youtube is actually the second largest search engine in the world. Next to Google. So a lot of people go to Youtube to search things instead of Google, you need to be on there. With over 2 billion monthly active users and 1 billion videos – hours of videos watched every day.

That is just a really hot market that you need to be a part of so pretty easy to set up a profile. If you haven’t done that yet for your business, please do. First thing when crafting an effective social media marketing strategy is to know your audience. And I think a lot of people when they go into crafting a social media strategy, they think about the end user as my audience. It’s the people I want using my products. Well, we need to expand that quite a bit. You should be thinking about trade organizations, nonprofits events, all these different things that can be your audience, that you need to be speaking to, that you need to be making posts for, engaging with, and influencers are a big one.

That is actually a great way to get started is to see what are the biggest influencers in your industry doing which goes to what hashtags are they using?

There are plenty of aggregates and softwares that can help you understand, you know, which hashtags to target.

But a simple organic way to do it is to go check out influencers, big industry names, check out your competitors and see their posts that are getting the most traction, the most engagement comments, likes, and look at the hashtags they’re using. That’s a great place to get started.

So that brings me to my next point on social media, which is, we should never lose track of the fact that although we’re marketing on social media, social media is primarily for entertainment purposes.

People get on there to be entertained, and what that means is, you don’t want your post to be salesy and ads one after another. You need to really put a lot of variety into your posts.

I find that humor is fantastic. Think about your own usage, you know, if you are on Instagram, for example, and you’re interacting with your friends. Usually it’s sending, you know, funny memes, jokes, things like that. So if you can tap into that for your industry and create relevant posts that are, you know, maybe there’s a trending topic.

Maybe it’s memes or jokes that people will want to share. If you can talk about seasonal topics or holidays, you want all that lined up because you want your content to always be relevant every time of the year, and you want it to be shareable. One of the best things, of course, that could happen is that those people in your audience that you’re targeting.

They share between each other, between their network, share your posts, or they might even repost it which puts you in front of their entire audience as well. So really important to remember that entertainment is first when it comes to social media.

That brings us to content branding and post style. much like our websites, much like our blogs. We want content and branding to be very, concrete, very consistent. Here’s some great examples of some clients that I’ve worked with where this trust gets built over time. You always want to have your logo on your social media posts. You want to keep your brand colors consistent. You want to make changes to the posts look different, but it should all look like it’s, you know, coming from the same place, basically so big part of establishing yourself as an authority. You know, not an amateur out there, but an authority that can really, you know, provide some value for your audience is keeping things consistent and keeping those that post variety up.

This comes to your content schedule. This is when I get a lot of questions about, you know, when should I post? What’s the frequency?

Research currently shows that Monday through Friday is actually the best time.

I’m always a little surprised by this. But it’s been proven year after year. Monday through Friday in the morning a lot of morning hours, 8 to 10 am. Lunchtime around 12 and one after work hours 5 to 6. These are the highest traffic times on social media. That goes for pretty much across all platforms. That’s when you want to be posting frequency wise twice a week.

You know you could do 3 but there can be a fine line when it comes to dominating someone’s feed that can get a little tricky and you don’t want to lose any of those those hard earned followers so mainly it’s just making sure that all of your posts are valuable. Then you really can’t go wrong.

It is also very important to have a social media calendar and technology and a social media tool. As you can see here you can go ahead and schedule your post seamlessly across all platforms. You want to have that done in advance. You never want to be scrambling, whether it’s you in charge of your posts or someone on your team. You want to have your whole strategy laid out, you know, month by month.

So you’re always on top of holidays, and everything else that needs to, you know, fall within a scheduled post window.

Lastly, just as important as posting guys is engaging on social media. So you want to make sure that all those people that you’re following that you’re interested as your audience. You want to be not only liking their posts, but perhaps sharing their posts definitely want to be commenting. Just getting your name out there, you know. The more platforms and the more profiles that you can get your business seen on the better.

So that’s just another thing to make sure you’re doing, not just posting, but engaging, responding in a timely manner. If anyone comments on your posts and just really putting that human side of your business on display on social media.

We are in a golden era for video marketing. Video marketing is absolutely huge.

It is something that everyone should be doing because it helps you establish 3 of your goals which is driving more traffic to your website, generating more leads, and just as importantly building loyalty and building recognition with your customers. So it’s actually, if you think about it in your life. Are you more likely to enjoy a video or read a blog? I think most people might choose video, not everyone. Sure there’s some readers out there. But it’s actually backed, not just by your feelings. If you’re feeling the same way as I am, but research shows that 95% of consumers actually retain information better from video than they do from reading text on a page.

All right. Thank you for another question, John: “Other than making social media posts funny specifically for ecommerce. Are there any other tactics including urgency discount for the products?”

Absolutely, John. Urgency is big. And let me just go back to that slide really quick, because I may have a few other things there that I can share with you.

So yeah, posting funny content is kind of the entertainment angle. There’s nothing better we can really do right as ecommerce stores than offering discounts. That includes urgency. And actually, I’m going to go into that a little bit more in my email section. But you know, there’s other post types you can do as well. One that I see a lot is infographics are huge. Those get shared all over the place. The statistics are wild on that. It boils down ideas into something simple. So whether that’s confirming someone’s ideas or giving them a new way to think about things, they get shared a lot. Reviews are big. In terms of other post types, hit it on the head with urgency and promos. That’s absolutely it. But reviews are also big. Those can really build some social trust and show not only this is what someone else’s experience was like. It could be my experience, too. And I also, like sharing staff highlights. It can be good to show the human side of your business. Some people love to see that area of your business that you’re more than just a retailer. Right? So I hope that answers your question. I think I will touch on that some more as we move through the rest of these slides.

So videos as I was talking about guys, these are the highest converting ads on social media. People love videos. It’s just wild, people go crazy for videos. And really, it’s a different form of content. It stimulates emotion, inspiration, creativity. And it really builds that organic trust with your customers. So I really suggest that you are using video because it helps customers really remember your brand. And it can really cement you as a constant and something that they think of when they think about the products that you provide, or a need for the products that you provide so good way to get your message across concisely and clearly.

When you’re using videos, you may be thinking, how do I get started similar to the search query that we use for blog post topics. You can put this right into Youtube. You can put your product name a keyword and idea. And just see what comes up here. These are great places to get started.

And people really prefer the short form content. It’s actually 66% of consumers say that short form videos around 15 s or so are the most engaging on social media. So this is a good place to get started when you’re thinking about videos.

you also wanted to make sure those videos are getting out everywhere you can. You know, you want to distribute them on your social channels. Of course, as we discussed, you should have them on your Youtube.

You know what I’ve seen some success of people putting them into their emails as well, you know, that can get people involved. Some. It’s kind of a rare thing to get in an email if you think about it so that can be good as well. And there’s also a big boon for your organic traffic if you post them on your website.

So Google loves videos. if you have videos on your website, that’s a plus you want to keep it to a video per page less like a gallery that features a bunch of videos. But what can happen with videos is you can get more clicks because people will click to watch it. It will also increase your time on site, which is a critical ranking factor. So I highly suggest that you do post videos if you’re using them.

put appropriate videos on appropriate pages on your website. My other recommendation there would be to always use the Youtube embed code to do that. Instead of just plain uploading like a video file. You can also use Vimeo. But you know me already. I’m I’m big on Youtube. So you want to  have that anyways and get that embed code that will help keep your page load speed from being affected by having the video on there.

All right. I’ve got one more question here for John, and keep them coming, John, the more the better. We’re not able to produce video ads shooting one, can we create one with AI through images we have. or like a slideshow. Do those also convert well into high?

Yes, John, I think I’m understanding what you’re saying. So instead of having like dynamic video, that is all real like reels, like the video is moving. Can you use images in sort of like a slideshow thing? Absolutely. That’s great. I mean, if you look on social media, too. There’s plenty of video creators that do just that all the time. So you would want to have your copy to go along with it. Likely? Right? I mean, it depends what capabilities you’re working with, but definitely copy on the on the images is good as well as you know, having your logo and a call to action at the end.

If it’s appropriate, if it’s kind of a something you can tie it tie into a salesy thing if it’s just to get brand awareness, you know, just the Logos, probably enough for maybe your website at the end. But yes, absolutely. You can do videos that are images and not like a constant, real or video clips.

Okay, moving into email campaigns. Y’all it may be the golden era for video marketing. But email is more important than ever. It is still thriving. You need to be leveraging email. So the first thing is, you have to make sure you have a good email marketing platform. This is critical. It should really integrate easily. With your Crm, with your website, with your forms. Everything should be clicked and easy. You shouldn’t have to put a lot of effort into doing that. It should be offered you tools that make it easy for you or anyone on your team to get in there, use templates, customize them, and get them out the door, get them scheduled. That should also provide insights and analytics that make it easy to see

who are who’s opening which emails, you know, and which emails are getting me unsubscribe rates which are getting thrown in spam. All those things need to be included and more in a good email marketing platform. And lastly, really, in 2024, y’all, if we’re trying to grow our businesses. we do not need to be going to a different provider. All kinds of contracts for every little piece of our digital marketing puzzle. So you want an email marketing platform that doesn’t just do that. But a digital marketing platform that you know, what about payments processing payments online? Does it make that easy? Does it give you quick, easy insight into your ad performance, into your content performance? Does it help you manage your reputation and your listings. There’s a lot that you should demand from your email marketing platform so don’t settle for email marketing as well.

Automations are big when it comes to emails, you want to  have these set up, you want to  have them set up throughout the year. The big thing is that we want to  be on the top of everyone’s mind when they finally hit that buy in window where they don’t just want your product or have a passing interest in it. But maybe they have a need for it. So automation should be built throughout the year. You should be able to set and forget in a way. So having an email marketing platform that allows you to do that confidently is huge.

All right before we talk about building quality emails and what content to include in your emails. We got to start with the number one. And that’s your subject line.

So subject lines are critically important.

Actually, 70% of email recipients send emails to spam based on the subject line alone without ever clicking. which is a big number. And it puts a lot of pressure on us to get creative and to come up with good email subject lines. So this ties into what John was saying earlier. The number one thing we can do for subject lines. Guys is ecommerce, is offering discounts. Is promoting our sales right? Is letting people know when they can get a special deal, and I recommend that you have that exact number in your email subject line because of what we learned about how often people send things to spam. You need to get that information through 50% off right and then create some urgency which increases open rates by 22% 50% off. Now until Tuesday, the 20 s. you know.

Keep that on a journey 50% off 3 days remaining last Chance. Buy one, get one free, right? So that’s probably the best thing we can do now. We can’t always be, you know, offering emails, sales, and everything. So some other ways to do that is one make sure that you’re working with email software that allows you to personalize your email subject line with the first name for every recipient. It’s huge. It’s almost a 20% increase in open rates. People just love to hear their name. What can you say? Right? So make sure that you have an email software that allows you to do that.

If you think about your emails that you get.

I’m sure you have a few in there, but not all of them. So those ones do stand out and they come off as more personable and make sure that you’re doing Ab testing to see what’s working. You know, you’re working in your specific product, your specific niche.

So you’re going to be on the front lines figuring out what’s working as you go along. And what your audience is really wanting to see some other things you can do is look at what’s going on in your social media strategy. What are some trending topics? If people are wanting to learn and talk about those, maybe you can send some stuff out like that.

So another thing to keep in mind is the human aspect of your email marketing. We want to be providing great content. We want to be providing discounts and sales to get people in the door.

But if you’re on a long email campaign and every email can’t be a discount, right?

We want to be thinking about. You know, how can I provide value. How can I share some market insights that are going to help inform people to make their decisions. you know? Can I give you tips or tricks or so ways that you can try solving a problem that my product solves.

But you can try solving it yourself first, and if that doesn’t work for you, I’ll be here with my product.

But if it does fantastic and I’m happy, I was able to contribute value. That’s in a rare thing for people to see. So I think that can be really good. So just make sure you’re not sending emails just to send them.

Ask yourself, with every email, is this valuable. Put yourself in the recipients. Shoes.

Does it provide value again, design it for mobile? Everyone you have to be mobile, friendly, mobile. First, any good email marketing software, should it easily let you preview? What does this look like on desktop? What does this look like on mobile?

So you want to make sure that both of those are looking really good, and that you’re feeling really confident. And not only that. but you want to make sure you’re testing your emails.

So this is one that you know, you can spend a lot of time on an email and feel like it’s good to go but every marketing software and email software should have send a test email, right? They’re big for you. So you can’t miss it because it’s something that we put all this time in we put all this time and getting our leads. And we’re going to hit them with an email, we want to  make sure that everything looks great. Send it to ourselves. First.

We want to  check through it. Click all the links, make sure they’re doing exactly what you want them to do, and just make sure that everything’s air tight. So always test your emails. And lastly, on that study the results. you know, look into your software that you have should have a lot of data to provide a lot of intelligence that you can check through the know when to make adjustments, when to change things or when you’re starting to find success, and when it’s worth investing more alright. And that brings us to tracking, analyzing our efforts and making adjustments. So this is a big one. It can be easy to get caught up on a good idea and to want to keep going after that, regardless of you know, if it’s not working the first couple of times. It can be hard to want to spend more money when something’s working well, but you have to be able to put the foot on the gas, and to do those things either way. And what do we need for that? We need to be

powered by intelligence in our platforms. Right? So you need to have those email marketing insights, those social media insights. You need to be able to view what’s going on on your website content your ad campaign content. You should have great insights and intelligence into that through your marketing platform, your social media content. And you should use all of these different content avenues to, you know, help feed each other as well.

Video short form content. Maybe in your video description you also have a link to a blog that can, you know, inform curious readers some more about what you’re looking for the link to your ad that can quickly get them where you need to go, you know, on social posts, you know, boost your website, you know, as a as a strong resource. So we just want to  make sure that we’re using all of these for every content, marketing effort comprehensively, and that we’re also tracking everything, staying on top of what keywords are doing. Well, this is our content marketing app that we have, and it’s fantastic.

It’s what I use to guide our efforts, and when we need to make adjustments. You can see, you know, the impressions, your average rank, your keywords, what people are clicking through, and it tells you, if you’re on page one yet, if you’re getting close. So you know when to put the gas down. But really, it’s just important that we are informed, and we use all of our tools so that we can make sure we’re making the best decision for our holistic content marketing strategy at all times.

Thank you, guys, it was a pleasure to share some of my passion with you. I truly hope that you all each got a few ideas that you can take out of this webinar, and put into practice, and please give us a like, and follow and subscribe to Marketing 360®. As we share plenty of tips like this all the time, and are always happy to engage with you all further.

Theresa Donahue: Thank you everyone for joining today and thanks so much, Dominic.

Dominic Bejarano: My pleasure.