Nov 13, 2024
Whether you’re thinking of creating candles for extra income or building your dream business, choosing the right business name is your first step toward success.
A well-chosen name tells potential customers what kind of candles you make, why they’re special, and what your brand believes in.
In this guide, we’ll explore different types of business names, show you what makes them work, and share practical tips to help you create the perfect name for your candle brand. Let’s get started.
Discovering your brand’s style
Before you start thinking up names for your candle business, let’s figure out what type of candles you want to sell. Are you making luxury scented candles? Natural soy wax candles? Or something entirely different?
Why style matters
Once you know your style, creating a name becomes easier as it helps you narrow down words you can use in your name.
For example, a luxury candle brand might need an elegant name like “Lumière & Lace,” while an eco-friendly brand might go with something like “Green Glow Candle Co.”
On the other hand, you probably wouldn’t call a luxury candle brand “Wacky Wax Works,” just like you wouldn’t name a fun, playful candle company, “Distinguished Illuminations.”
Here are some popular styles to consider:
- Luxury: Think fancy packaging, premium ingredients, and scented candles like “vanilla orchid” or “Mediterranean fig.” People buy these candles when they want to treat themselves or give a special gift.
- Earth-friendly: Maybe you’re all about sustainability, creating beeswax candles, using essential oils, and recyclable containers. Your customers care about the planet and want their candles to match their values.
- Wellness: These candles are all about helping people relax and feel good. Think calming lavender, energizing citrus, or stress-busting aromatherapy candles.
- Fun and creative: You could make decorative candles shaped like cupcakes or ones that smell like fresh-baked cookies. Your candles might be colorful, quirky, and perfect for people who want something different.
- Local or regional: You may want your candles to capture the spirit of where you’re from. You might create scents inspired by local landmarks or traditions.
Quick exercise
Go through this quick exercise to help come up with names that could fit your style.
- Think of five words that best describe your candles. They can be luxurious, natural, fun, relaxing, artistic, traditional, modern, quirky, or anything else.
- Explain the main reason someone would buy your candles. People might buy your candles to relieve stress, create a cozy atmosphere, or because they love natural scents.
- Describe how you want people to feel when they see your candles. Maybe you want them to feel calm, peaceful, energized, warm, or nostalgic.
The words, meanings, and emotions you brainstorm will help inspire potential business names that resonate with you.
Candle business name ideas
With your candle style in mind, let’s explore different types of candle business names and what makes them work.
Think of this section as your inspiration gallery. Mix and match these ideas with the words, meanings, and emotions you thought of in the previous step to create something uniquely yours.
Luxury names
A luxurious name can make customers feel like they’re buying something special and sophisticated. The key is finding a balance – you want your customers to feel your product is premium while keeping it approachable.
Try using words that make people think of luxury, such as radiance or shimmer. Consider using French or Italian words as well. Use Google Translate to look up translations for words that fit your style, then combine words creatively.
Examples:
- Lumière & Sage (combines French word for “light” with an elegant herb)
- The Velvet Flame Co.
- Crown & Ember Candles
- Casa Lucerna (Italian for “House of Light”)
- Azure & Ember Collection
Eco-friendly names
If you’re creating a brand that’s all about being eco-friendly and natural, you can use words that reflect that style.
Consider including names of plants and herbs, such as sage or lavender, earth-friendly terms like eco or pure, or references to nature, such as ocean, forest, or wind. These words tell your customers immediately that your candles are inspired by nature and eco-friendly.
Examples:
- Wild Sage & Wax
- Pure Earth Candle Co.
- The Herb & Flame
- Forest & Wick
- Wildflower Waxworks
Wellness names
For candles that help people relax and practice self-care, use words that make people think of peace and wellness.
Include calming words like serene or tranquil, spiritual terms such as zen or sacred, and wellness-related language like mindful or balance. These words help customers connect your candles to their self-care routines.
Examples:
- Mindful Moments Candle Co.
- Serenity & Sage
- The Zen Flame
- Essential Glow
- Peace & Pure Candles
Playful names
When your brand has a playful personality and isn’t afraid to be different, you can get creative with fun names.
Try using clever puns like Waxing Poetic, combining words in unexpected ways like Sparkle & Spice, or creating catchy phrases like Happy Hour Glow. These playful names show customers that your candles can bring joy and humor to their day.
Examples:
- Wicks & Giggles
- The Happy Flame
- Candle Shenanigans
- Wax & Wonder
- Bright Side Candles
Local names
Looking to connect your candle brand to a specific area? Try using names that mention highlights from your location.
You could mention well-known local landmarks or include special features of your region, such as Mountain Meadow Wicks, if you live near mountains. You can also reference your city or state, like Brooklyn Flame Co.
These names instantly connect with local customers and tell a story about where your candles come from.
Examples:
- Rocky Mountain Candleworks
- Brooklyn Flame Co.
- Pacific Coast Candle Co.
- Desert Sage & Wax
- Maine Maritime Candles
Smart tips for naming your candle business
Now that you’ve established some word combinations, let’s explore a couple of key strategies to help your business name stand out.
Make it memorable
Add something unique that captures attention instead of overly generic names like Mary’s Candle Shop or Homemade Candles. Instead, try Mary’s Midnight Flames or Mary’s Mountain Melts.
A distinctive name helps you stand out online and helps customers remember you. When people like your candles, they can easily share your name with friends or on social media rather than struggling to remember “that candle shop.”
Keep it simple
Create a name that’s easy to spell, say, and remember.
Avoid using weird spellings like Kandle Kreationz, creating long names like The Extraordinary Handcrafted Candle Company of Portland, or choosing hard-to-pronounce words.
A good approach is to say it out loud to someone to ensure it’s easy to pronounce and to see if they can easily spell it.
Be original
Instead of following trends, develop a business name unique to your style.
Draw inspiration from unexpected places like your favorite book, a local landmark, or a family tradition. For example, if you live near the coast, a name like Salt and Wick could work, or if your grandmother taught you candle-making, maybe Nana’s Flame could represent your story.
Get inspired by other brands, but put your creative spin on things.
Think long-term
Choose a name that can grow with your business.
For example, if you name your business Beeswax Candles, you limit yourself to only creating beeswax candles. If you later want to try making soy or coconut wax candles, it becomes awkward trying to explain the name. Instead, pick a more flexible name like Wild Light Co., which can work for any type of candle.
A flexible name saves you time and money because you won’t need to rebrand your name, logo, social media accounts, or website.
Do your research
Before falling in love with a name, make sure you can actually use it.
Check if the domain name is available, see if you can get matching social media handles, and research if someone has trademarked the name or if it means something embarrassing in another language.
Checking availability helps you avoid disappointment and ensures you can secure your brand name for your website and social media.
Want a quick way to brainstorm business names and check for domain availability?
Use Hostinger Domain Name Generator. Just tell it what kind of candles you make, and AI will create a list of unique candle business names.
The best part? It instantly shows you which names have available domains.
Domain Name Checker
Instantly check domain name availability.
Next steps
Finding your perfect business name is like experimenting with new candle designs – it takes time to get it right. Use everything you’ve learned about identifying your style and try out different name combinations with the examples you’ve seen here.
Creating a name is the first step in turning your candle-making hobby into a real business. Next, read our guide about how to start a candle business to see the complete picture of what’s ahead.
When you’re ready to sell candles online, check out Hostinger Website Builder. It’s a user-friendly platform for creating your online candle store without any tech skills.
You can even use AI within Hostinger Website Builder to create a logo that perfectly matches your new business name.
There’s an exciting journey ahead, and we can’t wait to see what you create.
Candle business name ideas FAQ
What do I name my candle business?
Your business name should reflect what makes your candles special, like using words like zen if you make calming scents or wild if you create unique designs. Think about what kind of candles you want to create, then brainstorm names using tools like Hostinger Domain Name Generator.
How do I start a unique candle business?
Find something that makes your candles different from everyone else’s. Maybe you use special ingredients, create unique scents, or design amazing packaging. Look at what other candle businesses are doing, then think about what you could offer that needs to be added to the market.
Is a candle business still profitable?
Yes, candle businesses can still make money because people love buying candles for themselves and as gifts, especially when they’re unique or high-quality. The key is finding your particular angle, like making luxury candles, eco-friendly ones, or themed collections that stand out from regular store brands.
How to choose the best candle business name?
First, figure out what kind of style you want your brand to have. Is it luxury, eco-friendly, fun, or something unique? Then, brainstorm names that match this style, making sure they’re easy to remember and spell. Check if the website domain and social media handles are available as well.
Can I use my own name for my candle business?
You can use your name, but try to add something creative to make it more memorable, like Sara’s Midnight Flames instead of just Sara’s Candles. This helps you stand out and gives you more room to build a unique brand.
Do I need to trademark my business name?
You don’t necessarily need to trademark your business name when you’re just starting out. However, it’s essential to search trademark databases to ensure you’re not accidentally using someone else’s protected name. Later on, getting a trademark can protect your brand name from copycats as your business grows and becomes successful.
Should my business name include the word ‘candle’ in it?
You don’t have to include ‘candle’ in your name. Sometimes, it’s better not to do so if you want to be more creative. Instead of a name like Starlight Candle Shop, something like Starlight & Ember gives you more flexibility to grow while still suggesting what you sell.
Simon is a dynamic Content Writer who loves helping people transform their creative ideas into thriving businesses. With extensive marketing experience, he constantly strives to connect the right message with the right audience. In his spare time, Simon enjoys long runs, nurturing his chilli plants, and hiking through forests. Follow him on LinkedIn.
