Making sure search engines can understand your site is one of the top priorities in SEO. One of the most…

Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep…

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it…

Can you tell me which video hosting platform is best for SEO? This is the question I get asked most…

Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements…

Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users…

With each new year, social marketers like to predict what’s going to happen in their industry for the next 365…

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re…

For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor…

We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations…

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by…

Video is great for explaining a topic in just a couple of minutes. Or, to give people an idea of…