All about Instagram hashtags for brands
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded? How much time do…
How to make sure you’re marketing to Gen Z the right way
For some brands, marketing to Generation Z can seem like a daunting task. The reality though? Figuring out how to…
Turning heads with Love Island trends: 5 tips for using pop culture in your social strategy
Whether it’s your type on paper or not, Love Island is indisputably huge. Since its first (non-celebrity) iteration in 2015,…
How long should social posts be? Free social media character counter
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like…
How different generations use social media: A complete guide
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found…
See public relations differently: How the NAACP uses social media to publicize a movement
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant. For public relations teams…
The Ultimate List of Social Media KPIs to Leverage Business Growth
From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while not all of these…
User-generated content: 5 steps to turn customers into advocates
Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC) is the bread and…
7 Fundamental Facebook best practices to grow your presence faster
Now’s the time to brush up on your Facebook best practices. That’s because recent statistics highlight just how valuable the…
7 ways to transform your audience into brand evangelists
When you hear the word evangelism, religious connotations might spring to mind, but in modern times, it can extend to…
Marketing campaigns & social media examples to inspire you in 2021
Social media marketing campaigns are more important than ever, especially in 2021. According to The Harris Poll conducted in 2021,…
15+ social media platforms your customers are using in 2021—and why you should be using them
With more social platforms than ever before to choose from, brands are faced with a tough question: where should they…