How to create a digital story in WordPress
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s book titled 1984. Kind of pulls you in right?…
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How to come up with social media content using feedback from your silent fans
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”.…
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9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes be the most challenging part of marketing your business.…
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News SEO: How to optimize your news site
If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, we’ll address some things you need to keep in mind, specifically when optimizing your news website.…
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What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than it is to plan individually. But your audience on Twitter is likely not the same as your audience on Instagram or as on Facebook.…
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Social Spotlight: How Tim Hortons puts people first in its social strategy
Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country.…
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SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click.…
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How to schedule Tweets and drive better engagement
Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users on the platform. But it also means there’s competition for eyes on Tweets, and you’ll need to be strategic when you post.…
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How to use the Instagram link in bio to drive traffic
You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.”…
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Google’s algorithm is amazingly smart and incredibly dumb at the same time
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all.…
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6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform.…
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Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though?…
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Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing.…
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8 Instagram trends to pay attention to in 2021
With each new year, social marketers like to predict what’s going to happen in their industry for the next 365 days. But you can’t predict everything and 2020 is an excellent example of this.…
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Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them.…
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Contact page examples: What makes a great contact page?
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place.…
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Publish and Update WordPress Posts Directly From Ulysses
If you use Ulysses for Mac, iPad, and iPhone, you already know that this Apple Design Award-winning writing app offers a focused, pleasant writing experience. You might also know that Ulysses publishes to WordPress with just a few clicks or taps.…
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How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments.…
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Social Spotlight: Drift wins by keeping things personal
We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our content, we thought it only fitting to make this spotlight a bit more…personal.…
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How to build a B2B social strategy (that isn’t boring)
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success.…
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How does video SEO work?
Video is great for explaining a topic in just a couple of minutes. Or, to give people an idea of that product they’re thinking of buying.…
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25 YouTube stats and facts to power your 2021 marketing strategy
If you’re interested in ramping up your video marketing strategy in 2021, you’re probably doing some research into the best platforms to use. If you’re trying to figure out how YouTube fits into your approach, we have a list of 27 must-know YouTube statistics to help you understand how the platform is being used right now.…
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Hear me out… Social media gimmicks won’t save your social strategy
In recent years, it feels as if organic social reach is on the decline. While there’s some debate as to what’s directly causing this phenomenon (Algorithms!…
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To spring break or not to spring break? That is the question for brands navigating the pandemic
Ten years in Chicago has taught me that, even though the temperature reads 60 degrees outside, there’s likely one more cold spell we have to endure before we finally get to spring.…
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How to Edit Header in WordPress? 3 Easy Ways to Customize WordPress Header
Do you want to edit the header of your WordPress website? If you want to change your WordPress header style and create a custom header, then hop in!…
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The State of Robotics – November 2020
Goodbye Thanksgiving (well, for some of us), hello Christmas! The holiday season really is the best, and it always brings interesting robotics news, which we will now distill into a quick dose of delightful and easily-digestible tidbits.…
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Recommended Reads for International Day of Disabled Persons
WordPress.com, as my colleague Anne recently wrote, continues to be a space for people to tell their personal stories and amplify their voices. Today, International Day of Disabled Persons, we’d like to highlight a few perspectives and thoughtful reads to raise awareness of the myriad experiences of disabled people.…
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15 Best WordPress Lead Generation Plugins 2020 to Boost Your Sales
Are you looking for the best WordPress lead generation plugins for your website? Lead generation is the process of attracting and turning your potential users into buying customers.…
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Forecasting the future of cloud with OpenStack experts
OpenStack, the cloud computing platform, has proved to be a beacon of success for open source. It rounds off 10 years in existence this year, a period which has seen it reach nearly 200 countries, and we want to look ahead to what the future holds for the technology. …
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CLI-only MAAS operation
MAAS provides a state-of-the-art User Interface (UI), which simplifies usage. But you may not know that MAAS also has a robust Command-line Interface (CLI), which actually provides more functionality than the UI. …
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