Shopify vs Adobe Commerce: My Verdict for 2025
When I first started comparing Shopify and Adobe Commerce, it felt like trying to choose between…
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LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video…
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How AI is reshaping SEO and what’s next by Edna Chavira
AI is fundamentally changing the way people search—and how brands show up. In How AI is…
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Oracle Database@AWS Launches to Boost AI and Cloud Workloads
Oracle and Amazon Web Services (AWS) have jointly announced the general availability of Oracle Database@AWS, a major development…
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How Luna Glamping builds a high-ticket B2B funnel with WooCommerce and Google
Luna Glamping produces luxury domes and tents for the hospitality industry and occasional personal use. Since…
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Is web traffic a vanity metric? Not if you’re a publisher
Rand Fishkin recently sparked debate with his SparkToro blog post, “In a Zero-Click World, Traffic is…
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What generative search means for brand visibility (and what CMOs are doing about it) by Edna Chavira
As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative:…
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BigCommerce vs Ecwid: Which Ecommerce Platform Should You Choose?
After testing both platforms hands-on across real store setups, the quick answer is this: BigCommerce is…
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eCommerce Trends to Follow in 2023
The eCommerce sector is evolving quickly and no business wants to miss this attractive but very…
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Build rankings, authority, and AI search visibility with hyperlocal PR by Edna Chavira
Content, links, technicals — you’re covering the SEO basics. But there’s one critical signal Google and…
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How to reach your target audience and gain loyal customers
Marketing that tries to reach everyone usually ends up reaching no one. That doesn’t mean no…
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Nine steps to a successful business strategy
You’ve written a business plan. You’ve chosen a business model. You may have even started selling…
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Shopify Horizon Themes Guide (2025 Edition)
I’ve been working in ecommerce for over a decade—helping brands choose the right platforms, launch faster,…
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Art of Where vs Printify: The Full Breakdown from a 10-Year POD Veteran
Quick Answer: If you’re chasing higher profit margins, faster shipping, and easy integrations — Printify is…
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How to Dynamically Change Pricing in Shopify: A Step-by-Step Guide
Dynamically changing pricing in Shopify can feel like hacking the matrix at first. I’ve spent months…
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Art of Where vs Gelato: Which Print-on-Demand Platform Wins in 2025?
Quick Answer If you’re selling globally at scale and want speed, reach, and reliable automation —…
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Magento or Shopify: A Multifaceted Comparison
In recent years, eCommerce has experienced exponential growth. Based on Statista reports, global eCommerce sales hit…
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From trends to profits: the best products to sell online in 2025
Whether you’re starting your first business, looking for new products to sell, or launching your tenth…
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How to migrate from Shopify to WooCommerce (and why you should)
Considering a move from Shopify to WooCommerce? You’re in the right place. Whether you’re looking for…
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Introducing the new Woo: A revitalized brand for a new commerce landscape
Notice anything different? If you’re already part of the Woo family — or just an admirer…
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The seven best enterprise ecommerce platforms
If you’re in charge of running a high-volume store, you’re familiar with the constant pressure to…
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Should I Switch POS Systems?
Should I switch POS systems? Yes—if it’s slowing you down, costing you money, or making sales…
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Fourthwall vs Shopify: Which One Is Right for You?
I’ve spent the last 10 years testing eCommerce platforms, building stores, and helping people grow their…
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A Seismic Shift in Martech: Are You Ready for Cookie Opt-ins? | Pantheon.io
Balancing data collection with transparency and personalization is a 21st-century problem for many brands. One KPMG study…
