Redesigned Shopify onboarding: thoughtful UX, real impact 

Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step to long-term success. 

A new onboarding, designed with care 

We’ve simplified the setup process, removed unnecessary steps, and introduced a guided, narrative-style welcome experience that makes it easier to get started and harder to get stuck. 

Whether you’re new to SEO or scaling a large store, our goal is the same: help you feel confident from the first click. 

“We wanted users to land in the onboarding flow and immediately understand two things: how the app can help them improve their Shopify store’s SEO, and what steps to take first to see results.” Tom Ottjes, UX Designer at Yoast 

Behind the scenes: Service design in action 

This onboarding redesign isn’t just a UI refresh, it’s the result of a service design approach that included: 

• Journey mapping based on real user behavior 

• Cross-functional collaboration across UX, development, support and marketing using service blueprints

• Strategic improvements to both front-end and back-end processes 

Want to learn how a single blueprint helped align our teams and reshape the onboarding experience? 

Read the full story behind the update: Redesigning onboarding for impact 

What’s next? 

We’re already working on the next phase of improvements designed to improve our customers’ experience, including smarter in-app guidance and contextual feature onboarding.   

Thanks to everyone who shared feedback along the way. Keep it coming, we’re listening, learning, and building better together.