Microsoft’s “new approach” to retail stores: Closing them forever

Microsoft designed its retail stores to be cool like Apple’s. It didn’t work.

Ironically, this boarded-up Microsoft Store location in New York City, seen on June 8, is one of the four in the world that <em>will</em> reopen—but as an "experience center" where you can't buy anything.

Enlarge / Ironically, this boarded-up Microsoft Store location in New York City, seen on June 8, is one of the four in the world that will reopen—but as an “experience center” where you can’t buy anything. (credit: Kena Betancur | VIEWpress | Getty Images)