Google Ads API to switch to a monthly release cycle

Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more frequent releases, with more updates more often. This new release schedule begins in 2026.

The new schedule. The new schedule will have three to four major releases and several minor releases. This is the new schedule:

Version Planned Release Type* Projected launch* Projected sunset*
V23 Major January 2026 February 2027
V23_1 Minor February 2026 February 2027
V23_2 Minor March 25, 2026 February 2027
V24 Major April 2026 May 2027
V24_1 Minor May 2026 May 2027
V24_2 Minor June 2026 May 2027
V25 Major July 2026 August 2027
V25_1 Minor August 2026 August 2027
V25_2 Minor September 2026 August 2027
V26 Major October 2026 November 2027
V26_1 ** Minor November 2026 November 2027

What Google said. Here is what Google wrote:

We will increase the number of major releases from 3 per year to 4 per year. The remaining releases will be minor releases, only adding incremental new non-breaking features. We have also adjusted the sunset schedules to avoid extra version migrations that will burden the API developers. Each major release will now be available for one year after the release.

With the new timeline, the tentative release schedule for 2026 will be as shown in the following table. Please keep in mind that these dates are only estimates and may be adjusted going forward. Additionally, releases may be added, removed, or switched between major and minor versions.

Sunset schedule. Google also its tentative sunset schedule for 2026:

Version Projected sunset*
V19 February 2026
V20 June 2026
V21 August 2026
V22 October 2026

Why we care. If you use the Google Ads API within your own custom software or in a third-party software application, you can expect to have access to more features and changes more frequently.

This may help you manage your campaigns in more ways in 2026.

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About the Author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.


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