May 28, 2025

Discounts are a powerful way to attract customers and increase sales. With WooCommerce, creating and managing coupon codes is simple and can align with your business objectives.
This guide will teach you how to create WooCommerce coupon codes step-by-step. We’ll explore different discount types, configure settings like usage limits and restrictions, and share best practices to maximize your promotions.
Understanding WooCommerce coupon codes
WooCommerce coupon codes offer discounts and incentives to ecommerce customers, boosting sales, clearing inventory, or encouraging repeat purchases.
Coupon codes are flexible and easy to set up in WooCommerce, allowing customization for your audience.
Types of WooCommerce coupons
WooCommerce supports various coupon types.
- Percentage discount. Offers a percentage off the total price, e.g., “20% off your order.”
- Fixed cart discount. Provides a fixed dollar discount on the entire cart, e.g., “$10 off orders over $50.”
- Fixed product discount. Gives a fixed amount off specific items rather than the whole cart.
- Free shipping. Eliminates shipping costs, either storewide or based on conditions.
Key components of WooCommerce coupons
Every WooCommerce coupon includes these elements.
Coupon code. The unique code customers use at checkout to get the discount.
Discount value. Specifies the discount amount or percentage.
Expiration date. Defines when the coupon expires. Leave blank for indefinite use.
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