There are a lot of options you have as a website owner when it comes to running speed tests to check performance. Previously we took an in-depth look at the Pingdom tool. Today we want to dive into how to better use and understand the data from the popular website speed test tool GTmetrix. Tools like this rely on grading systems and scores, along with warnings of what might be wrong on your site. Sometimes these can be downright confusing, and so taking some time to interpret what they actually mean, can help you not just increase your scores, but also the performance of your site, which is what really matters.

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GTmetrix was developed by, a company based out of Canada, as a tool for their hosting customers to easily determine the performance of their site. Besides Pingdom, it is probably one of the most well known and used speed testing tools on the web today! In fact, the reason we are writing this is that we have a lot of Kinsta customers that are always asking us how to follow the advice they see on their GTmetrix reports. Compared to other developer tools, GTmetrix is pretty easy to use and the beginner can pick it up pretty quickly. It uses a combination of Google PageSpeed Insights and YSlow to generate scores and recommendations.

gtmetrix website speed test

GTmetrix speed test tool

The basic version of GTmetrix is completely free and you can gain access to a number of options simply by signing up for an account. They also have premium plans, but in today’s post, we will be using the free version. If you have an account you can use specify a number of additional analysis options. The first is the ability to choose the location in which you want to test your URL. The physical location you choose is actually very important as it relates to where your website is actually hosted. The less latency, the faster your load times. Currently available locations include:

  • Dallas, USA
  • Hong Kong, China
  • London, UK
  • Mumbai, India
  • Sydney, Australia
  • São Paulo, Brazil
  • Vancouver, Canada

You can choose which browser you want to use. You can test with Chrome (Desktop) and Firefox (Desktop). Mobile versions are available in their premium plans. They also allow you to change the connection speed, which means you can simulate various connection types to see how they affect your page loads.

gtmetrix test format

GTmetrix test format options

Additional options include the ability to create a video. This can help you debug issues as you can see how the page renders. The Adblock Plus is a nice feature. If you are running a 3rd party ad network such as Google Adsense, you can enable this option to see the full impact ads have on your load times. Here is a great comparison report on Smashing Magazine’s site. It is no surprise that the one with ads was 2.3 seconds slower.

gtmetrix extra options

GTmetrix extra options

Additional options include stopping the test onload (which we will dive into later), being able to send a cookie along with your request, use HTTP authentication, and the ability to whitelist and blacklist URLs.

Analysis with the GTmetrix Speed Test Tool

A web page is made up of different assets, such as HTML, JavaScript, CSS, and images. Each of these generates requests to render what you see on your website. Typically the more requests you have, the slower your website will load. That is not always the case, but it is true most of the time. Below we are going to break up each GTmetrix section and explain in more detail what the information means as it pertains to the overall performance of your website and what to do about the recommendations.  Remember not to obsess too much on the scores, but rather on making actual speed improvements on your site.

GTmetrix Summary (Performance Scores and Details)

When you run your WordPress website through GTmetrix it generates a performance report which includes your PageSpeed Score, YSlow Score, Fully Loaded Time, Total Page Size, and the number of requests you have on your website. In our example, we are using our case study domain, which is hosted on Kinsta. In our first speed test our fully loaded time was 1.1 seconds.

gtmetrix performance report

GTmetrix performance report

We then ran an additional test and now our total load time is 485 ms! What is that all about? You might notice this as well if you are running your website through the GTmetrix speed test tool multiple times. One of the reasons this happens is because of caching, both DNS caching and server caching. Find out why further below in our waterfall analysis.

gtmetrix fully loaded time speed test

GTmetrix fully loaded time

Another question that comes up quite often is, why is the GTmetrix tool always showing slower speeds than Pingdom? For example, we ran the same site through a Pingdom test and it shows it is quite faster.

pingdom test compare to gtmetrix

Compare Pingdom to GTmetrix

Having run thousands of speed tests, we can tell you that Pingdom will almost always show faster speeds than GTmetrix. Neither are wrong. They just calculate speeds in different ways, and so you shouldn’t compare the two. When it comes to using website speed test tools, you should really pick one you like and stick with it. This will provide you with a good base metric to then compare against additional tests. Also, as of February 8th, 2017, GTmetrix now uses what they call fully loaded time.

According to GTmetrix, the fully loaded time is the point after the Onload event fires and there has been no network activity for 2 seconds. To put it simply, they are now waiting until your page stops transferring data before completing a test, resulting in more consistent page load times. Previously they used Onload time which in some cases resulted in things not showing up in the performance reports, such as advertisements that loaded asynchronously, or screenshots missing.


GTmetrix uses Google PageSpeed Insight rules to give your website a score. The ratings are from 0 to 100 (F to A). There are over 25 recommendations. We will try to cover the most common and popular ones we see WordPress site owners struggling with. Make sure to also bookmark this post as we will be constantly updating it. Generally, if you improve these on your site, you should see a decrease in your overall load times.

gtmetrix pagespeed scores

GTmetrix PageSpeed scores

Serve Scaled Images

When it comes to working with images on your website, you should always try and upload them to scale, and not let CSS resize them. If you don’t, you will end up with the serve scaled images recommendation. If you are using WordPress, by default, it resizes your images when uploading them to the media library. These settings can be found under “Settings > Media.” You will want to ensure that the max width is close to the width of your site. This way CSS is not trying to resize your image down to fit inside. You could also automatically resize them with an image optimization plugin.

gtmetrix serve scaled images

Serve scaled images

Inline Small CSS

Inlining your CSS is usually not recommended as it will increase the overall download size of your page request. However, if your site is small, with minimal requests, it could improve your performance.

gtmetrix inline small css

Inline small CSS

To easily inline your CSS you can use a free plugin like Autoptimize. Simply check the “Inline all CSS?” option and then ensure you have excluded the additional CSS files you don’t inline.

autoptimize inline css

Autoptimize inline CSS

Inline Small JavaScript

Just like with inlining small CSS, the same thing applies for inlining small JavaScript. It is usually not recommended as it will increase the overall download size of your page request. However, if your site is small, with minimal requests, it could improve your performance. Again, you can use a free plugin like Autoptimize.

gtmetrix inline small javascript

Inline small JavaScript

Leverage Browser Caching

Leverage browser caching is a very common recommendation that people struggle with. This is generated due to not having the correct HTTP cache headers on your web server. See our in-depth post on how to fix the leverage browser caching warning. You can only fix this on resources you control. For example, if you are seeing this on third-party ad networks, there is nothing you can do.

gtmetrix leverage browser caching

Leverage browser caching

Serve Resources From a Consistent URL

If you are are seeing the serve resources from a consistent URL it is most likely that you have identical resources being served from the same URL. A lot of times this can happen when there are query strings involved. Check out how to remove query strings from static resources. Once they are gone, it should no longer have to load it twice.

serve resources from a consistent URL

Serve resources from a consistent URL

Defer Parsing of JavaScript

JavaScript and CSS are by default render-blocking. This means they can prevent the web page from being displayed until they are downloaded and processed by the browser. The defer attribute tells the browser to hold off on downloading the resource until HTML parsing is complete. A few easy ways to fix this is to utilize the free Autoptimize or Async JavaScript plugins. Make sure to check out our in-depth post on how to eliminate render-blocking JavaScript and CSS.

defer parsing of javascript

Defer parsing of JavaScript

Minify CSS and JavaScript

Minification is essentially removing all unnecessary characters from source code without changing its functionality. This could include line breaks, empty space, indents, etc. By doing this it can save bytes of data and speed up downloading, parsing, and execution time.

gtmetrix minify css and javascript

Minify CSS and JavaScript

Again, the free Autoptimize plugin is great for this. Simply ensure that the “Optimize JavaScript Code” and “Optimize CSS Code” are both checked. If you have a large site, you might also want to play with the advanced settings underneath, as some could harm the performance on your site. Inlining or combining CSS and JavaScript on large sites is usually not recommended. This is where the power of HTTP/2 comes into play.

minify css and javascript code

Autoptimize minify CSS and JavaScript

Optimize Images

According to HTTP Archive, as of April 2017, images make up on average 66% of a total webpage’s weight. So when it comes to optimizing your WordPress site, images is by far the first place you should start! It’s more important than scripts and fonts.

optimize images

Optimize images

In a perfect world, every image should be compressed and optimized before uploading to WordPress. But unfortunately, that just isn’t realistic. Because of this, we recommend using a good image optimization plugin. This will help automatically compress your images, resize them, and ensure they are lightweight and fast loading on your site. Check out our in-depth post on how to optimize images for web.

Minify HTML

Just like CSS and JavaScript, HTML can also be minified to strip out unnecessary characters and save you bytes of data to speed up execution time.

gtmetrix minify html

Minify HTML

The free Autoptimize plugin is also great for this. Simply enable the “Optimize HTML Code” option.

autoptimize minify html

Autoptimize optimize HTML code

Enable GZIP Compression

GZIP is a file format and a software application used for file compression and decompression. GZIP compression is enabled server-side, and allows for further reduction in the size of your HTML, stylesheets, and JavaScript files. It will not work on images as these are already compressed in a different way. Some have seen up to 70% reductions due to compression. It is probably one of the easiest optimizations you could make when it comes to WordPress. Note: GZIP compression is enabled by default on all Kinsta servers.

Enable GZIP compression

Enable GZIP compression

To enable GZIP compression in Apache, simply add the following code to your .htaccess file.

<IfModule mod_deflate.c> AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4\.0[678] no-gzip
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent

If you are running on NGINX, simply add the following to your nginx.conf file.

gzip on;
gzip_disable "MSIE [1-6]\.(?!.*SV1)";
gzip_vary on;
gzip_types text/plain text/css text/javascript image/svg+xml image/x-icon application/javascript application/x-javascript;

Make sure to also check out our in-depth post on how to enable GZIP compression.

Minimize Redirects

Minimizing HTTP redirects from one URL to another cuts out additional RTTs and wait time for users. Check out our post on WordPress redirects in which we discovered that 2 bad redirects increased the site load times by 58%! Plain and simple, WordPress redirects slow down your site. That’s why it’s worth taking the time to minimize the number of redirects visitors to your site experience.

gtmetrix minimize redirects

Minimize redirects

Specify a Cache Validator

The specify a cache validator recommendation appears when there are missing HTTP caching headers. These should be included on every origin server response, as they both validate and set the length of the cache. If the headers aren’t found, it will generate a new request for the resource every time, which increases the load on your server.  Utilizing caching headers ensures that subsequent requests don’t have to be loaded from the server, thus saving bandwidth and improving performance for the user. And remember, you can’t fix this on 3rd-party resources you don’t control. Note: HTTP caching headers are automatically added on all Kinsta servers.

gtmetrix specify a cache validator

Specify a cache validator

There are a number of different HTTP caching headers involved that can be used to fix this recommendation. Check out our in-depth post on how to specify a cache validator.

Specify Image Dimensions

Just like you shouldn’t let CSS resize your images, you should also specify image dimensions. This means including the width and height in your HTML code.


<img src="">


<img src="" width="200" height="100">
gtmetrix specify image dimensions

Specify image dimensions

Remove Query Strings From Static Resources

Your CSS and JavaScript files usually have the file version on the end of their URLs, such as Some servers and proxy servers are unable to cache query strings, even if a cache-control:public header is present. So by removing them, you can sometimes improve your caching. This can easily be done with code or free WordPress plugins. Check out our in-depth post on how to remove query strings from static resources. And remember, you can’t fix this on 3rd-party resources you don’t control.

gtmetrix remove query strings from static resources

Remove query strings from static resources

Specify a Vary: Accept-Encoding Header

This is an HTTP header and should be included on every origin server response, as it tells the browser whether or not the client can handle compressed versions of the content. Usually, when GZIP compression is enabled, this is also fixed. But make sure to check out our in-depth post on how to fix the specify a vary: accept-encoding header recommendation. And again, you can’t fix this on third-party resources.

gtmetrix specify a vary: accept-encoding header

Specify a vary: accept-encoding header


GTmetrix also used YSlow to give your website a score. There are over 15 recommendations. We will try to cover the most common and popular ones we see WordPress site owners struggling with. Some of these have already been covered in the PageSpeed recommendations above. Make sure to also bookmark this post as we will be constantly updating it. Generally, if you improve these on your site, you should see a decrease in your overall load times.

gtmetrix yslow scores

GTmetrix YSlow scores

Make Fewer HTTP Requests

This is kind of common sense, but everything that loads on your website, plugins, images, fonts, etc. all generate an HTTP request. This is one reason you don’t want to install 100 plugins all at once, because they most likely will be calling CSS scripts and JavaScript which in turn would generate hundreds of HTTP requests. The fewer the better.

gtmetrix make fewer http requests

Make fewer HTTP requests

Add Expires Headers

According to this Google Developers article, HTTP Caching: Cache-Control header was defined as part of the HTTP/1.1 specification and supersedes previous headers (in this case the Expires header) used to define response caching policies. All modern browsers support Cache-Control, hence that is all you need. However, it won’t hurt anything if you have both, but remember that only one will be used. The Expires header uses an actual date, whereas the Cache-Control header lets you specify an amount of time before expiry. Remember though that you have no control over this on 3rd party resources. Note: Expires headers are automatically added on all Kinsta servers.

add expires headers

Add Expires headers

To add the Expires header in Apache, simply add the following code to your .htaccess file.

<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access 1 year"
ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/gif "access 1 year"
ExpiresByType image/png "access 1 year"
ExpiresByType text/css "access 1 month"
ExpiresByType application/pdf "access 1 month"
ExpiresByType application/javascript "access 1 month"
ExpiresByType application/x-javascript "access 1 month"
ExpiresByType application/x-shockwave-flash "access 1 month"
ExpiresByType image/x-icon "access 1 year"
ExpiresDefault "access 7 days"

To add Expires headers in NGINX, simply add the following code to your config file.

location ~* \.(js|css|png|jpg|jpeg|gif|ico)$ {
expires 7d;

Use a Content Delivery Network (CDN)

This is pretty self-explanatory. We always recommend using a CDN, especially if you have visitors from around the globe. A CDN keeps a cached copy of your contents on POPs located closer to the visitor, which in turn speeds up load time for them by reducing the latency. Cloudflare and KeyCDN are both highly recommended CDN providers you can easily use with your WordPress site.

gtmetrix use a content delivery network

Use a content delivery network

Use Cookie-Free Domains

Generally, when you are serving content such as images, JavaScript, CSS, there is no reason for a HTTP cookie to accompany it, as it creates additional overhead. Once the server sets a cookie for a particular domain, all subsequent HTTP requests for that domain must include the cookie. This warning is typically seen on sites with a large amount of requests. Some ways to fix this include using a CDN provider that strips cookies or setting up a separate domain and or subdomain to serve cookies. Check out our in-depth post on how to fix the use cookie-free domains recommendation.

use cookie-free domains

Use cookie-free domains

Reduce DNS Lookups

Each domain you query generates a DNS lookup the first time until it is cached. So for example, say you load 10 assets from your CDN, 2 from Google web fonts, and 5 from a single third-party advertiser. This would result in 3 DNS lookups as each of those groups is querying a single domain. DNS lookups can quickly get out of control when you start adding external services. One example of a way to help reduce this is to host Google fonts on your own CDN, which in turn gets rid of DNS lookups to Google.

reduce dns lookups

Reduce DNS lookups

Make Favicon Small and Cacheable

A favicon, or favicon.ico, is a small image icon file that is associated with your website and shows up in your browser’s address bar (or when you set it as a bookmark). Even though favicons are very small, you should always still optimize them. Every little bit helps. KeyCDN has a great in-depth tutorial on how to make your favicon small and cacheable.

make favicon small and cacheable

Make favicon small and cacheable

Configure Entity Tags (ETags)

The ETag header is very similar to the last-modified header. It is also used to validate the cache of a file. If you are running Apache 2.4 or higher, the ETag header is already automatically added using the FileETag directive. And as far as NGINX goes, since 2016 the ETag header is enabled by default. If you are seeing this warning we recommend reaching out to your hosting provider.

gtmetrix configure entity tags

Configure entity tags (ETags)

GTmetrix Waterfall Chart

The GTmetrix waterfall chart displays all of the individual requests on your web page (as shown below). You can then analyze each request to see what is causing delays and performance issues on your site. Below is a more in-depth summary and or definition of what each of the colors means on each request.

gtmetrix waterfall chart

GTmetrix waterfall chart

Blocking (Brown)

When a browser loads a web page, JavaScript and CSS resources usually prevent the web page from being displayed until they are downloaded and processed by the browser. This time delay shows up as blocking in the GTmetrix waterfall chart. Check out our in-depth post on how to eliminate render-blocking JavaScript and CSS for more information.

gtmetrix blocking


DNS Lookup (Teal)

You can think of DNS lookup like a phone book. There are servers called Domain Name Servers which hold the information about your website and which IP it should be routed to. When you first run your website through GTmetrix, it performs a fresh lookup, and it has to query the DNS records to get the IP information. This results in some additional lookup time.

gtmetrix first dns

When you run your website through GTmetrix a second time, it caches the DNS because it already knows the IP information and doesn’t have to perform the lookup again. This is one reason why you might nice your website appears faster after running it through GTmetrix multiple times. As you can see in the screen below, on the 2nd test we ran, the DNS lookup time on the initial DOC load is 0 ms. This is one area a lot of people misinterpret! We recommend running your test multiple times and taking the average, unless you want DNS as part of your report, in which case you can take the first test.

gtmetrix dns lookup

Second DNS lookup

The same applies to your assets (JavaScript, CSS, images) if you are using a CDN. A CDN cache works much like DNS, once it is cached, it is then much faster on consecutive loads. Another tip on speeding up DNS is to use DNS prefetching. This allows the browser to perform DNS lookups on a page in the background. You can do so by adding some lines of code to the header of your WordPress site. See some examples below.

<!-- Prefetch DNS for external assets -->
<link rel="dns-prefetch" href="//">
<link rel="dns-prefetch" href="//"> <link rel="dns-prefetch" href="//">

Or if you are running WordPress version 4.6 or newer, you might want to use resource hints. Developers can use the wp_resource_hints filter to add custom domains and URLs for dns-prefetchpreconnectprefetch or prerender.

Connecting (Green)

The connecting time in GTmetrix is referring to the TCP connection, or the total time required to create a TCP connection. You don’t really need to understand how this works, but this is simply a communication method between the host/client and the server that has to take place.

gtmetrix connecting


Sending (Red)

The sending time is simply the time it takes for the web browser to send data to the server.

gtmetrix sending


Waiting (Purple)

The wait time in GTmetrix is actually referring to the time to first byte, also known as the TTFB in some tools. TTFB is a measurement used as an indication of the responsiveness of a web server or other network resource. Generally, anything under 100 ms is acceptable and good TTFB. If you are approaching the 300-400 ms range you might have something misconfigured on your server or it might be time to upgrade to a better web stack. As you can see in our test below it was approximately 100 ms which is great.

gtmetrix waiting


Some easy ways to decrease your TTFB is to ensure your host has proper caching in place and utilizing a CDN. Check out our in-depth post on all the ways to reduce TTFB on your WordPress site.

Receiving (Grey)

The receiving time is simply the time it takes for the web browser to receive data from the server.

gtmetrix receiving


Event Timings

Each time you request a page it has event timing in which things are rendered and loaded.

  • First Paint (Green Line): The first point at which the browser does any sort of rendering on the page, such as displaying the background color.
  • DOM Loaded (Blue Line): The point at which the DOM (Document Object Model) is ready.
  • Onload (Red Line): When the processing of the page is complete and all the resources on the page (images, CSS, etc.) have finished downloading.
  • Fully Loaded (Purple Line): The point after the Onload event fires and there has been no network activity for 2 seconds.
gtmetrix event timing

Event timing

HTTP Response Headers

You can also click on an individual request see what they call the HTTP response headers. This provides valuable information. In the screen below we can instantly see things such as gzip is enabled on the web server, it is running over HHVM, it is being served from cache (HIT, would show MISS otherwise), the cache-control headers, server architecture (this is not always visible), expires headers, the browser user-agent and more.

gtmetrix http response header

HTTP response header in GTmetrix

Another thing to be aware of is that the GTmetrix tool does support HTTP/2, unlike Pingdom, because it is currently using Chrome 58+ to run its tests. Chrome added HTTP/2 support in version 49. So keep in mind when you are choosing which speed test tool to use.


Under the history tab you can view all of your past speed tests. There is a limit to how many are stored in free accounts. You can also monitor a URL which allows you to keep track of performance over time and see any changes when they occur.

gtmetrix history


One really cool feature is you can select your past reports and compare them side by side. This can be very useful, especially when you are doing optimizations on your site to see if there are improvements. Remember, sometimes you can over optimize too.

compare gtmetrix reports

Compare reports in GTmetrix

Case Study Domain Configuration

If you got this far down in our in-depth GTmetrix dive then you are in for a treat. It is always annoying to see people share tips and case studies but then not share how they got there. So below is our exact configuration for the case study domain used above! Feel free to replicate it.


  • The case study domain ( is hosted with Kinsta on the Google Cloud Platform in the USA (Central location). Kinsta uses HTTP/2, NGINX, MariaDB, which all contribute to the fast load times.
  • The site is using HHVM. HHVM and PHP 7 are both known for their awesome performance. Kinsta allows you to switch to HHVM hosting or back to PHP with a press of a button.
  • The site is not using any caching plugin. Kinsta caches everything at the server level which greatly simplifies things, and in most cases is faster!

WordPress Plugins

And here is a list of the plugins being used on the WordPress site.

Recommended Tutorials for Further Reading:


As you can see, knowing how the GTmetrix speed test tool works a little better and what all the charts mean can help you make a more data-driven decision when it comes to performance. A waterfall analysis as we call it is crucial to know how your individual assets load. And remember, when it comes to comparing it with Pingdom, they are different tools and so it is better to stick with one or the other as they calculate things differently. Got any other great GTmetrix tips?

If you would like to see more in-depth articles like the one above, please let us know below in the comments!