How to import WooCommerce products: A comprehensive guide for store owners

Managing product data is crucial for WooCommerce store managers. Whether launching a new shop, updating inventory, or migrating from another platform, importing products saves time and reduces errors.

This WooCommerce tutorial explains product imports, data inclusion, and available tools.

We’ll discuss both the built-in WooCommerce importer and a third-party plugin option to help you choose the best method.

In WooCommerce, product import involves uploading product data to your store using a structured file, often a CSV.

This method allows quick product addition or updates without manual entry. Imports are valuable when setting up a store, switching platforms, or managing frequent updates.

A successful product import contains essential information for WooCommerce to create your catalog:

  • Product ID, name, price, and SKU
  • Short and long descriptions
  • Categories and tags
  • Custom attributes (size, color, material)
  • Stock quantity and status
  • Featured and gallery images
  • Metadata and custom fields

You can import all products or select specific categories or types, like simple, variable, grouped, or external products.

Some plugins let you apply filters or conditions to update specific records, such as those


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