More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign that Google’s months-long test is quietly accelerating.
What we’re seeing. Google confirmed ad testing in AI Mode on desktop back in May, but sightings have jumped of late:
- Greg Sterling shared a screenshot of an HVAC repair query and said this was the first AI Mode ad he saw in the wild.
- Brodie Clark replicated the behavior soon after, noting “the time has come” as he shared multiple screenshots of ads inside generated answers.
Why we care. Ads showing up inside AI Mode mark a major shift in how Google blends sponsored content with AI-generated answers. The change could reshape visibility, click-through rates, and the overall search experience. Early adopters could benefit from less competition, new formats, and stronger engagement. This is the clearest sign yet that AI Mode is becoming a real ad channel, not just an experiment.
Between the lines. The expansion signals Google is moving to normalize ads inside AI experiences, likely ahead of a wider Search rollout.
Bottom line. What started as a small experiment is now appearing more frequently. Advertisers should expect AI Mode to become a mainstream ad surface in Google Search.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
About the Author
