On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs.…
Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool to optimize your site for Google, Bing, and Yandex.…
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content.…
Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time.…
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep people on your page, you need to write quality content that’s easy to read.…
When it comes to writing, it can be hard to look at your work objectively. Of course, most of us are able to write a few paragraphs or article on a certain topic.…
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all.…
Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar?…
The popular Independent Publisher design is a WordPress theme that has long been beloved for its simplicity and legibility. So we are happy to announce that it has been improved, ever so slightly, with the design talents of Caroline Moore and Kjell Reigstad.…
We’re excited to announce that this year’s WordPress default theme, Twenty Seventeen, is now available on WordPress.com.
Designed by Mel Choyce, Twenty Seventeen is a business-oriented theme that allows you to create a stunning front-page layout with multiple sections.…
Every year we release an annual flagship theme as a blank canvas for bloggers, artists, professionals, and business owners. This year’s creation, Twenty Sixteen, is a gorgeous theme that celebrates a classic WordPress layout yet injects it with new energy and precise, minimalist flare.…
On this Theme Thursday, we have two new free themes for you: Colinear and Franklin.
Colinear
Colinear — our update to the older Coraline — is a squeaky-clean theme featuring a custom menu, header, background, and layout.…
Today, we’re proud to present an improved version of the WordPress.com Reader. We’ve made the Reader faster, with shorter load times and smoother scrolling. We’ve also improved the way we display posts, so you can now see the highlights of each story at a glance.…
Happy Theme Thursday! Today, WordPress.com welcomes two new free themes to its collection: Apostrophe and Canard.
Apostrophe
With a pared-down design and bold images, Apostrophe is ideally suited to magazine-style sites, like travelogues, fashion blogs, or foodie sites.…
It’s Theme Thursday, and we’re happy to launch a brand new free theme.
Gazette
Gazette, designed by yours truly, is a clean and flexible theme perfectly suited for minimalist magazine-style sites, personal blogs, or any content-rich site.…
Over at The Daily Post, our first poetry-focused Blogging U. course, Writing 201: Poetry, has just entered its second week. It’s been a blast, with hundreds of poets sharing their work, experimenting with new forms, and commenting on their peers’ poems.…
In the past, we’ve highlighted some of our favorite themes for longform enthusiasts and bloggers who just want to write. Today, let’s take a look at five free themes, launched in the past several months, that offer a distraction-free writing and reading experience.…
Our default theme this year, Twenty Fifteen, draws visitors’ eyes to what matters most — the text and images you publish on your site. Crisp typography, generous spacing, streamlined navigation: Twenty Fifteen shows that less can indeed be more (and that it can look great on any device).…