This is a very cheap but effective trick. Using a keyword in your URL will help boost your relevancy on most search engines.

    URL’s Such as a url of doesn’t say too much, but a url of includes the keyword “toaster” in any searches. (cool eh? now that is quality web ranking design advice) (its also a tricky way of working in ranking, design, and advice to reinforce my keywords).

    For example: this sites base directory used to be loaded on my isp in the SHOWCASE directory. I couldn’t figure out why my Ag and Farming Search Engine was getting so many hits on “Case” Tractors and the keyword Showcase. Turns out that, showcase in my url was pulling in traffic for the Case tractors, and other people where searching literally for Showcase design. 🙂 I love the web!